Choose from 32 companies in Australia specializing in Product Marketing services!

Leading agencies include DigitalPod, Maker Street Studios, Dansol, Roar Apex and Vool.Studio. A total of 32 Product Marketing providers in Australia are ready to help. They serve clients such as Technology, Finance, E-commerce, Healthcare, Manufacturing, TV, B2C, B2B, Web3 and Tech. Local internet speeds average 150 Mbps, supporting fast development and collaboration. Average local salaries are around $41,880, reflecting market rates.

Average starting budget
$3,450
while min. project budget is $500
based on 32 profiles
Average hourly rate
$116
and starting from $10 / hr
based on 32 profiles
Popular skills
WebflowWeb DevelopmentDigital Marketing ToolsFigmaSketchFramerBubbleKlaviyoJustunoHubSpot
Key technical proficiencies
based on found companies
Also specialize in
Product Marketing (32)Branding (19)Marketing Strategy (18)Advertising (17)Web Design (UI/UX) (16)
Complementary specialties
validated by client feedback
Product Marketing defines how to position, launch, and promote your products to the right audiences. This involves market research to understand customer needs, crafting clear messaging and value propositions, planning go-to-market strategies, and coordinating multi-channel campaigns. Sub-services can include competitive analysis, pricing and packaging recommendations, sales enablement materials like demos and case studies, customer feedback programs, and performance tracking to measure adoption and growth.
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Trusted by
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Found 32 matching agencies

N
Tenterden, Australia

Netcapz provides a scalable and efficient way to modernize customer communications, improving the quality of experiences worldwide. With AI-powered SMS marketing and Whatsapp marketing solutions, businesses can drive revenue and customer loyalty. The platform offers seamless integration with favorite business apps, automating repetitive tasks effortlessly. By utilizing reliable communication channels, Netcapz ensures optimal delivery and personalized resources, fostering international connections and expanding market presence. This results in impressive returns on investment, making marketing expenditures more rewarding.

team of 2 - 10 people

7 years of industry experience

rate $50 - $75 / hr

contact for pricing

I
Renmark, Australia

Innovate Media provides a range of video marketing services designed to help businesses grow and make more sales. Their video marketing services encompass strategic planning, professional video production, and management of your video strategy. By partnering with Innovate Media, businesses can attract, engage, and convert more clients to achieve greater success. The company's video production services include branding, video production, social media marketing, content marketing, marketing strategy, video marketing, product marketing, and corporate videos. These services enable businesses to communicate their message clearly and professionally to potential and current clients, staff, and stakeholders. Innovate Media also offers video consulting and training to help businesses understand and implement digital marketing and online video strategy effectively. By providing high-quality video content that is optimized for each platform, the company helps businesses achieve maximum return on investment.

team of 2 - 10 people

10+ years of industry experience

rate $200 - $300 / hr

min project budget $1k

W
Yarramalong, Australia

Expert link building and digital marketing services help businesses gain visibility, drive organic traffic, and improve search engine rankings. By leveraging high-quality backlinks from top-tier websites, businesses can enhance their website's credibility, authority, and overall online presence. Worldwide Backlinks offers customized backlink strategies tailored to each client's specific needs and goals. With a focus on transparency, ethical practices, and exceptional customer support, the company delivers comprehensive reports detailing progress and effectiveness. By partnering with Worldwide Backlinks, businesses can benefit from expert SEO advice, high-quality links, and a global reach for their website.

team of 2 - 10 people

3 years of industry experience

rate $25 - $50 / hr

min project budget $1k

G
Sydney, Australia

Growth Gurus offers expert services in digital marketing, focusing on customer value optimization and leveraging cutting-edge technology to drive business growth. Their team of certified professionals provides bespoke strategies tailored to each client's unique goals and objectives. By harnessing the power of email marketing, SMS, and product marketing, Growth Gurus helps brands connect deeply with their customers, driving sustainable growth and loyalty.

team of 2 - 10 people

8 years of industry experience

contact for pricing

contact for pricing

D
Sydney, Australia

At DigitalPod, we help Aussie businesses uncover their digital footprint and achieve success in the ever-changing world of technology. With years of experience in digital marketing, we develop tailored strategies to drive growth and revenue for our clients.

team of 2 - 10 people

5 years of industry experience

rate $150 - $200 / hr

min project budget $1k

M
Grafton, Australia

Maker Street Studios is a branding studio helping brave brands find their voice. We work with new businesses, startups, ventures and existing companies to launch and relaunch their brands with a bang. You can reach us at studio@mkrst.co for more information on our services and how we can help your brand succeed.

team of 2 - 10 people

7 years of industry experience

rate $200 - $300 / hr

min project budget $10k

D
Amman, Jordan

DetoXfi is a branding and marketing agency that specializes in delivering innovative solutions for businesses. With a focus on result-driven marketing strategies, they help clients increase brand awareness, attract profitable customers, and generate leads. Their services include web design, UI/UX, branding, video production, advertising, SEO, social media marketing, content marketing, pay per click, marketing strategy, email marketing, PR services, conversion optimization, and product marketing. By understanding each business's unique needs, they develop tailored approaches to drive measurable results and increase sales. Their team is committed to providing exceptional service and ensuring client satisfaction.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

min project budget $1k

V
Rosebery, Australia

Vool.Studio is a full-service design studio that crafts bespoke web and software solutions for human-centered businesses. With expertise in web & software development, business services, web design (UI/UX), app designing (UI/UX), branding, logo design, product design, market research, and product marketing, Vool.Studio helps clients establish a strong online presence and achieve their goals. By providing high-quality digital experiences, Vool.Studio enables businesses to engage with customers effectively, build brand awareness, and drive growth.

team of 2 - 10 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $25k

R
Wongan Hills, Australia

Specializing in bringing together marketing and engineering expertise, Roar Apex helps businesses in the Asia-Pacific region unlock accelerated growth through strategic marketing initiatives, digital strategy development, and software solutions. With over a decade of experience, the company provides tailored assistance to Fortune 100 companies in Asia, delivering results that elevate brands and agencies to new heights.

team of 2 - 10 people

2 years of industry experience

contact for pricing

min project budget $1k

S
Ellerslie, Australia

Southdown Creative provides innovative design, content, and marketing solutions for emerging businesses and growing brands. The agency offers a range of services, including branding, design, web design, UI/UX, and digital marketing. By leveraging these services, clients can establish a strong brand identity, drive website traffic, and increase conversions. With Southdown Creative's expertise in SEO, social media marketing, and content marketing, businesses can improve their online presence and reach new audiences. The agency's all-in-one approach ensures that each client receives personalized attention and tailored solutions to meet their unique needs.

team of 2 - 10 people

9 years of industry experience

rate $100 - $150 / hr

min project budget $1k

B
Mirani, Australia

B2BLeads.com is a leading provider of high-quality B2B leads on LinkedIn. Their services help businesses generate leads that convert into sales, providing a cost-effective solution for growth. With a focus on digital strategy development, email marketing, and market research, they offer tailored solutions to meet the needs of each client. By leveraging their expertise in direct marketing, sales outsourcing, and product marketing, businesses can improve their targeting capabilities, increase conversions, and achieve better return on investment.

team of 2 - 10 people

7 years of industry experience

contact for pricing

min project budget $1k

U
Lisbon, Portugal

Unlocking Growth empowers businesses to scale through expert guidance in AI Development, Cloud Consulting, Business Services, Email Marketing, Conversion Optimization, SMS Marketing, and Product Marketing. By leveraging these services, companies can improve their customer journey optimization, product-market fit, and overall growth strategy. With a focus on empowering non-technical teams, Unlocking Growth provides training, advisory, and coaching to help businesses upskill in growth. The company's executive advisory service positions clients as the right hand, ensuring they achieve successful scale-up. Unlocking Growth also offers a Customer Activation Rocketship Program, which equips team members with growth skills to enhance conversions and retention. Furthermore, the company's Product-Led Growth Assessment provides actionable recommendations for improvement, helping businesses assess their maturity and progress towards growth.

team of 2 - 10 people

4 years of industry experience

rate $200 - $300 / hr

min project budget $5k

T
North Sydney, Australia

The Forward Co specializes in creating engaging video and advertising content to connect businesses with their target audience. With expertise in various services such as event marketing, media planning & buying, and product marketing, they help clients achieve their goals through effective storytelling. By producing high-quality content, The Forward Co enables brands to stand out in a crowded market and establish a strong online presence. Their services can benefit businesses by increasing brand awareness, driving website traffic, and ultimately, boosting sales. With years of experience in the industry, The Forward Co has established itself as a trusted partner for businesses looking to elevate their content marketing efforts.

team of 2 - 10 people

15+ years of industry experience

rate $25 - $50 / hr

contact for pricing

M
Wellington, Australia

Metamode Digital is a Brisbane-based design agency that offers a range of services to help businesses succeed in today's fast-paced market. With expertise in AI Development, Web Design (UI/UX), App Designing (UI/UX), Branding, Graphic Design, Logo design, Product Design, Advertising, Search Engine Optimization (SEO), Social Media Marketing (SMM), Digital Strategy development, Content Marketing, Pay Per Click, Email Marketing, Conversion Optimization, and Product Marketing, Metamode helps clients achieve their goals through tailored solutions. By leveraging cutting-edge technologies like Webflow or Framer web development tools, the agency creates bespoke designs that drive results. From product design direction to branding and pitch decks, Metamode's team of experts delivers high-quality work on time. Whether it's augmenting an existing design team or providing a standalone lead designer, Metamode excels in delivering maximum results quickly.

team of 2 - 10 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $1k

B
Southbank, Australia

Bmedia Agency is a leading provider of bespoke web design and development services, branding solutions, and social media marketing expertise. By leveraging their full suite of services, businesses can establish a strong online presence, stand out from the competition, and drive real results. The agency's content creation services help bring personality to digital platforms, while their marketing strategy and digital strategy development enable companies to optimize their online funnels for maximum ROI. With a focus on long-term partnerships and customer satisfaction, Bmedia Agency helps businesses thrive in an ever-growing digital landscape.

team of 2 - 10 people

4 years of industry experience

rate $50 - $75 / hr

min project budget $5k

A
Sydney, Australia

AppSalon delivers high-quality websites and marketing solutions with a focus on UI/UX, SEO optimization, and bespoke designs. With over 5000 premium websites under their belt, they bring clients' visions to life with speed and simplicity. Their team of industry experts, with an average of 10 years of experience each, ensures quality control at every step. By transforming valuable content into impressive websites, AppSalon helps businesses succeed online. From web design to digital strategy development, and content marketing to email marketing, they provide a range of services to cater to various client needs. With their commitment to quality and customer satisfaction, AppSalon is the perfect choice for startups and established businesses alike.

team of 2 - 10 people

5 years of industry experience

rate $100 - $150 / hr

min project budget $1k

P
Girraween, Australia

Specializing in innovative packaging design and product marketing, Premium Packaging helps businesses in Sydney, Australia create visually appealing and effective solutions. With years of experience under its belt, the company provides bespoke packaging supplies that cater to wholesale and retail clients alike. By leveraging cutting-edge technologies, Premium Packaging enables clients to enhance their brand presence, increase customer engagement, and drive sales growth. The company's services encompass a range of functionalities, including design, production, and distribution. By partnering with Premium Packaging, businesses can elevate their packaging game, reduce costs, and improve overall competitiveness.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

Leadership Empowerment provides transformative leadership training services, helping business leaders and executives develop strategic planning and corporate governance expertise. By addressing marketing strategy gaps, market research limitations, and product launch challenges, Leadership Empowerment empowers clients to achieve optimal business performance. With extensive knowledge in marketing, corporate culture, and business growth, the company delivers total transformation for brands and businesses.

team of 2 - 10 people

20+ years of industry experience

rate $300 - $400 / hr

min project budget $5k

T
Dover, United States

Thought Source provides specialized M&A services to technology companies and their investors. Their team of experts offers a range of services including business services, marketing strategy, sales outsourcing, product marketing, mergers and acquisitions, research and development, advanced product go-to-market, and technical due diligence. With decades of experience, Thought Source helps clients turbocharge their teams, impress boards, and drive growth. From private equity to late-stage venture capital investors, Thought Source is the trusted advisor for tech companies seeking expert guidance on M&A projects.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

D
Kadina, Australia

Dansol is a leading digital agency specializing in comprehensive solutions encompassing branding, web development, digital marketing, and more. With a mission to facilitate global business online, they blend creativity and expertise to empower brands and elevate their digital presence. The company provides custom web design & development services, dynamic plans to drive success, expert guidance tailored to needs, thorough analysis to gauge performance, and innovative strategies for lasting impact. Their team delivers responsive websites, graphic designs, application development, branding, and more. Dansol crafts compelling brands, responsive websites, and impactful digital strategies, elevating online presence with expertise.

team of 1 person

7 years of industry experience

rate $50 - $75 / hr

contact for pricing

D
Geelong, Australia

Digi Marketers is a digital marketing agency that helps businesses transform their ideas into successful realities. They provide a range of services including web development, software development, e-commerce development, and digital marketing. With expertise in SEO, social media marketing, content creation, and automation, Digi Marketers ensures that businesses reach their target audience effectively. By leveraging the power of technology, they help clients increase their brand awareness, drive website traffic, and boost sales. Their services are designed to improve the online presence of small to middle-market businesses, making it easier for them to compete in today's digital landscape.

team of 2 - 10 people

7 years of industry experience

rate $50 - $75 / hr

contact for pricing

V
Wongan Hills, Australia

Visual State offers a comprehensive range of services that enable businesses to create and deliver high-quality visual content. With expertise in Product Design, Advertising, and Product Marketing, they help clients stand out in the market and achieve their goals. By leveraging cutting-edge technologies, Visual State's creative production studio provides bespoke solutions that cater to diverse industry needs. From product design to marketing strategies, their team of experts crafts engaging experiences that captivate audiences. By partnering with Visual State, businesses can elevate their brand presence, drive sales, and stay ahead of the competition. With a focus on delivering exceptional results, Visual State's creative production studio is poised to take your business to new heights.

team of 2 - 10 people

3 years of industry experience

rate $150 - $200 / hr

min project budget $5k

At Erico's Services, a Queensland-based company founded in 2010, they offer robust software structures and online presences to help businesses stay viable in the dynamic market landscape. From web design to deployment, their team of experts crafts custom software solutions that reflect each client's unique needs and preferences. With a strong focus on high-performance coding, Erico's Services prides itself on delivering reliable, professional, and proactive technology and security support. By harnessing sophisticated technologies, they create robust software products that satisfy client needs and drive business growth. Their services include web and mobile app development, custom software development, IT services and consulting, and digital marketing solutions.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

min project budget $1k

T
Warriewood, Australia

This leading marketing agency provides a full range of services to drive business growth. With expertise in web design, branding, graphic design, and more, The Marketing Syndicate helps clients establish robust brand platforms that inspire relevant conversations with customers. By harnessing every online opportunity, creating compelling action-based offers, and making unforgettable first impressions, TMS drives results at the point of purchase. A team-oriented approach led by experienced marketers ensures collaboration is key to delivering strategic creative campaigns. As a trusted partner, The Marketing Syndicate has worked with visionary brands since 2003.

team of 2 - 10 people

20+ years of industry experience

rate $150 - $200 / hr

min project budget $1k

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Overview of Australia's digital agency industry

The digital agency landscape in Australia has experienced significant growth in recent years, driven by increased digitalisation across businesses and consumer behaviour shifts. Digital marketing, web development, UX/UI design, and social media management constitute the primary services offered by Australian digital agencies.

Key statistics and trends

According to IBISWorld, Australia's digital advertising industry generated approximately $3.1 billion AUD revenue in 2023, growing at an annualised rate of 6.5% over the past five years. The sector employs over 12,000 professionals across more than 2,000 agencies nationwide. Notably, Sydney and Melbourne remain the dominant digital agency hubs, collectively housing more than 60% of the country's digital agencies.

Key trends shaping the industry include:

  • Rapid adoption of artificial intelligence (AI) and machine learning for personalised marketing strategies.
  • Increased demand for data analytics and performance marketing services.
  • Growing emphasis on mobile-first strategies, driven by Australia's mobile penetration rate exceeding 85%.

Challenges and opportunities in the market

Despite growth, Australian digital agencies face challenges such as talent shortages, fierce competition, and rapidly evolving technological demands. Talent scarcity, particularly in specialised areas like data analytics and AI, remains a significant hurdle, prompting agencies to invest heavily in employee training and retention strategies. Additionally, smaller agencies often encounter difficulties competing with larger firms offering comprehensive, integrated digital solutions.

However, the industry presents numerous opportunities, particularly in emerging sectors such as e-commerce, healthcare digitalisation, and sustainable digital practices. The continued digital transformation of small and medium-sized enterprises (SMEs) also offers substantial growth potential for agencies capable of providing cost-effective, scalable solutions.

Overall, Australia's digital agency industry remains robust and dynamic, poised for continued growth driven by ongoing digitalisation and innovation.


Understanding product marketing services

In today's fast-paced digital landscape, product marketing goes beyond traditional advertising. It involves strategically positioning your product to resonate with target audiences, effectively communicating its value proposition, and driving adoption and growth. Hiring a specialized product marketing agency can significantly amplify your product's reach, ensure accurate messaging, and boost overall sales performance.

Industry snapshot and common expectations

Product marketing agencies today typically offer comprehensive services, including market research, competitor analysis, messaging strategy, product launches, and ongoing campaign optimization. With a global market for digital marketing services projected to reach $807 billion by 2026, companies increasingly recognize the vital role these specialized agencies play in product success.

Decision-makers seeking product marketing services frequently ask agencies key questions such as:

  • What specific experience does your team have with similar products and markets?
  • How do you measure and report on campaign effectiveness?
  • Can you provide relevant case studies or references?
  • What is included in your pricing and what additional costs might arise?

Key benefits and pitfalls

Partnering with an experienced agency can streamline your go-to-market strategy, enhance customer understanding of your product, and accelerate revenue growth. However, pitfalls to avoid include unclear communication, lack of transparency in performance metrics, and inadequate alignment of agency and company objectives.

Project timelines and technologies

Typical product marketing engagements may span from one to six months, depending on project complexity. Agencies utilize industry-standard tools like HubSpot for inbound marketing and CRM, Google Analytics for performance tracking, SEMrush for competitive analysis, and platforms like Mailchimp or Salesforce for targeted customer outreach.

Selecting the right product marketing partner involves careful consideration of their expertise, clarity in deliverables, and alignment with your strategic goals to ensure sustained product success.

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