Explore 2 companies in Portugal providing Product Marketing services!

Leading agencies include Cooprativa and Unlocking Growth. A total of 2 Product Marketing providers in Portugal are ready to help. They serve clients such as National and International. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Average local salaries are around $13,100, reflecting market rates.

Average starting budget
$5,000
while min. project budget is $500
based on 2 profiles
Average hourly rate
$163
and starting from $50 / hr
based on 2 profiles
Also specialize in
Product Marketing (2)Branding (1)Advertising (1)SMS Marketing (1)Graphic Design (1)
Complementary specialties
validated by client feedback
Product Marketing defines how to position, launch, and promote your products to the right audiences. This involves market research to understand customer needs, crafting clear messaging and value propositions, planning go-to-market strategies, and coordinating multi-channel campaigns. Sub-services can include competitive analysis, pricing and packaging recommendations, sales enablement materials like demos and case studies, customer feedback programs, and performance tracking to measure adoption and growth.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 2 matching agencies

C
Torres Vedras, Portugal

Cooprativa offers a comprehensive range of services to help businesses succeed. Their team provides expert web design, app designing, branding, graphic design, advertising, digital strategy development, and marketing strategy to create effective campaigns. By leveraging their expertise, clients can boost brand awareness, increase online presence, and drive sales. With over 150 national and international awards, Cooprativa has established itself as a trusted partner for companies looking to elevate their marketing efforts.

team of 2 - 10 people

2 years of industry experience

rate $50 - $75 / hr

min project budget $5k

U
Lisbon, Portugal

Unlocking Growth empowers businesses to scale through expert guidance in AI Development, Cloud Consulting, Business Services, Email Marketing, Conversion Optimization, SMS Marketing, and Product Marketing. By leveraging these services, companies can improve their customer journey optimization, product-market fit, and overall growth strategy. With a focus on empowering non-technical teams, Unlocking Growth provides training, advisory, and coaching to help businesses upskill in growth. The company's executive advisory service positions clients as the right hand, ensuring they achieve successful scale-up. Unlocking Growth also offers a Customer Activation Rocketship Program, which equips team members with growth skills to enhance conversions and retention. Furthermore, the company's Product-Led Growth Assessment provides actionable recommendations for improvement, helping businesses assess their maturity and progress towards growth.

team of 2 - 10 people

4 years of industry experience

rate $200 - $300 / hr

min project budget $5k

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Overview of the digital agency industry in Portugal

Portugal's digital agency sector has shown consistent growth over recent years, driven primarily by increased digitalization across sectors such as retail, tourism, healthcare, and finance. Lisbon and Porto are key hubs hosting the majority of digital agencies, reflecting vibrant startup ecosystems and attractive business environments. Agencies offer services including digital marketing, UX/UI design, web and mobile app development, and data analytics.

Key statistics and trends

  • Market size: The digital marketing and advertising segment in Portugal was valued at approximately €400 million in 2022, expected to grow at an annual rate of 8% through 2026.
  • Employment: Over 15,000 professionals were employed by digital agencies and related industries as of 2022.
  • Digital ad spend: Digital advertising accounted for nearly 46% of Portugal's total advertising spend in 2022, indicating a significant shift from traditional media.
  • Mobile-first strategy: Approximately 72% of Portugal's population accessed the internet via mobile devices regularly, making mobile optimization a critical trend among agencies.

Challenges and opportunities in the market

Digital agencies in Portugal face several challenges, including talent shortages, especially in specialized areas such as data analytics and machine learning. Additionally, intense competition has resulted in price sensitivity among clients, pressuring agencies to deliver high-quality services efficiently.
However, opportunities are abundant. The increasing demand for digital transformation among small and medium-sized enterprises (SMEs) provides substantial growth potential. Moreover, Portugal's growing reputation as a tech and innovation hub has attracted international clients and partnerships, expanding business opportunities for local agencies. Strategic investments in emerging technologies, such as artificial intelligence (AI) and augmented reality (AR), also present avenues for differentiation and growth within the competitive landscape.


Understanding product marketing services

In today's fast-paced digital landscape, product marketing goes beyond traditional advertising. It involves strategically positioning your product to resonate with target audiences, effectively communicating its value proposition, and driving adoption and growth. Hiring a specialized product marketing agency can significantly amplify your product's reach, ensure accurate messaging, and boost overall sales performance.

Industry snapshot and common expectations

Product marketing agencies today typically offer comprehensive services, including market research, competitor analysis, messaging strategy, product launches, and ongoing campaign optimization. With a global market for digital marketing services projected to reach $807 billion by 2026, companies increasingly recognize the vital role these specialized agencies play in product success.

Decision-makers seeking product marketing services frequently ask agencies key questions such as:

  • What specific experience does your team have with similar products and markets?
  • How do you measure and report on campaign effectiveness?
  • Can you provide relevant case studies or references?
  • What is included in your pricing and what additional costs might arise?

Key benefits and pitfalls

Partnering with an experienced agency can streamline your go-to-market strategy, enhance customer understanding of your product, and accelerate revenue growth. However, pitfalls to avoid include unclear communication, lack of transparency in performance metrics, and inadequate alignment of agency and company objectives.

Project timelines and technologies

Typical product marketing engagements may span from one to six months, depending on project complexity. Agencies utilize industry-standard tools like HubSpot for inbound marketing and CRM, Google Analytics for performance tracking, SEMrush for competitive analysis, and platforms like Mailchimp or Salesforce for targeted customer outreach.

Selecting the right product marketing partner involves careful consideration of their expertise, clarity in deliverables, and alignment with your strategic goals to ensure sustained product success.

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