There are 1 companies in Georgia offering SMS Marketing services!

Leading agencies include MS Group. A total of 1 SMS Marketing providers in Georgia are ready to help. They serve clients such as Healthcare, E-commerce, Retail Industry and Finance and Banking.

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SMS Marketing sends targeted text messages directly to customers’ mobile phones, allowing you to deliver timely promotions, alerts, or reminders. This service involves designing concise, clear messages that encourage action, managing subscriber lists with opt-in and opt-out compliance, and scheduling campaigns for optimal delivery times. Sub-services include personalization and segmentation to send relevant content to each recipient, integration with your CRM or e-commerce platform, reporting on delivery and response rates, and ensuring adherence to local messaging regulations.

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Found 1 matching agencies

MS Group

Tbilisi, Georgia

SMS Marketing

At Balansi, we provide a comprehensive range of services to help businesses optimize their operations and achieve maximum efficiency. Our team of experts offers innovative solutions in marketing, IT, and financial management, designed to meet the unique needs of each client. By leveraging cutting-edge technology and time-tested best practices, we enable organizations to drive growth, reduce costs, and improve overall performance. With our expertise, businesses can focus on what matters most - delivering exceptional customer experiences and creating long-term value.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

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Overview of the digital agency industry in Georgia

Georgia's digital agency industry has experienced notable growth in recent years, driven by increasing digitalization and rising demand for digital marketing services. Agencies in Georgia predominantly offer services such as digital strategy, web development, design, social media management, and online advertising. Tbilisi, the capital city, serves as the primary hub for digital agencies, hosting over 75% of the country's digital businesses.

Key statistics and trends

The Georgian digital agency market consists of approximately 150 active agencies, employing around 2,500 professionals. According to recent market research, over 65% of Georgian businesses increased their digital marketing budgets in 2022, indicating a growing recognition of digital marketing's value.

Market size: The digital marketing and advertising industry in Georgia was valued at approximately USD 40 million in 2022, with annual growth rates ranging between 10-15%.
Digital penetration: Internet penetration in Georgia stands at approximately 75%, with mobile internet usage rapidly increasing, creating greater opportunities for digital campaigns.
Social media usage: Facebook has the highest usage rate with nearly 90% market share among Georgian internet users, followed by Instagram and LinkedIn.

Challenges and opportunities in the market

Despite the significant advancements, the Georgian digital agency sector faces several challenges. Limited access to highly skilled professionals, competition from international firms, and relatively modest budgets compared to European counterparts remain key issues. Additionally, agencies encounter difficulty in demonstrating the ROI of digital campaigns to traditional businesses.

However, these challenges also represent opportunities. Increasing digital literacy, growing e-commerce adoption, and expanding internet infrastructure provide avenues for agencies to innovate and offer higher-value services. Furthermore, there is growing governmental support for digital transformation initiatives, fostering a favorable environment for industry growth and collaboration.

Understanding SMS marketing services for your business

SMS marketing services offer businesses targeted communication through text messages. Today, SMS marketing entails sending personalized messages directly to your customer's mobile device, enhancing customer engagement and driving immediate action. Businesses commonly use SMS marketing for promotions, reminders, transactional notifications, and personalized customer interactions.

Industry overview and current practices

The SMS marketing industry has grown significantly, driven by high engagement rates—text messages boast an average open rate of 98% compared to email's 20%. Modern agencies use advanced platforms such as Twilio, TextMagic, or EZ Texting, allowing automation, analytics, and integration with CRM systems. Campaigns typically take between a few days to several weeks to set up, depending on complexity and integration requirements.

Common questions to ask before selecting an agency

What type of reporting and analytics do you provide?
How do you ensure compliance with regulations like TCPA and GDPR?
Can your platform integrate with our existing CRM or marketing systems?
What are your pricing models and are there hidden costs?

Key benefits and pitfalls to consider

Benefits: Immediate delivery, high engagement rates, measurable ROI, and effective personalization capabilities.
Pitfalls: Potential for intrusive messaging, compliance risks, and choosing an agency without robust analytics and reporting capabilities.

Technologies and tools used today

Agencies typically leverage cloud-based SMS gateways, automation tools, and analytics software. Popular options include Twilio, ClickSend, and SimpleTexting. These platforms integrate seamlessly with existing tools like Salesforce, HubSpot, and Shopify, enabling streamlined workflows and accurate performance tracking.

Selecting the right SMS marketing agency ensures your campaign's success, making it crucial to examine their tools, compliance expertise, and reporting capabilities carefully.