Advertising Standards Authority

Regulating advertising across all media

The Advertising Standards Authority regulates advertising across all media, ensuring that ads comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. This includes media planning and buying services to help clients produce successful campaigns that follow the rules. The ASA also provides a wide range of advice services to support clients in creating effective advertising strategies. By working with the ASA, businesses can benefit from expert guidance on interpreting the code and avoiding costly ad bans. Services include media planning & buying, advertising, and online advice. These services help clients create successful campaigns that engage their target audience while adhering to industry standards.