There are 157 companies in London, United Kingdom offering Media Planning & Buying services!

Leading agencies include PMG, Precis Digital, Pixability, Brainlabs and Crispin Porter + Bogusky. A total of 157 Media Planning & Buying providers in London, United Kingdom are ready to help. They serve clients such as Retail, Healthcare, E-commerce, Finance, Technology, Digital Marketing, Entertainment, B2B, Fashion and Startups. Local internet speeds average 80.2 Mbps, supporting fast development and collaboration. Population of London, United Kingdom is 8,908,083. Average local salaries are around $38,440, reflecting market rates.

Average starting budget
$8,673
while min. project budget is $500
based on 157 profiles
Average hourly rate
$131
and starting from $10 / hr
based on 157 profiles
Popular skills
JavaScriptAWSCSS3ReactHTML5Vue.jsAngularWordPressGoogle AdsWeb Development
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (157)Social Media Marketing (SMM) (85)Advertising (82)Digital Strategy development (74)Marketing Strategy (64)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 157 matching agencies

A
London, United Kingdom

The Advertising Standards Authority regulates advertising across all media, ensuring that ads comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. This includes media planning and buying services to help clients produce successful campaigns that follow the rules. The ASA also provides a wide range of advice services to support clients in creating effective advertising strategies. By working with the ASA, businesses can benefit from expert guidance on interpreting the code and avoiding costly ad bans. Services include media planning & buying, advertising, and online advice. These services help clients create successful campaigns that engage their target audience while adhering to industry standards.

team of 26 - 50 people

60+ years of industry experience

contact for pricing

contact for pricing

P
Fort Worth, United States

PMG is a marketing and technology company that helps the world’s most iconic brands connect with humans through media, strategy, creative and insights, powered by Alli, their proprietary technology platform. With expertise in Web & Software Development, Mobile App Development, Digital Marketing, Advertising, Search Engine Optimization (SEO), Social Media Marketing (SMM), and more, PMG enables clients to drive business growth through data-driven solutions. By leveraging their technologies and services, brands can enhance their online presence, increase customer engagement, and ultimately achieve their marketing goals.

team of 26 - 50 people

15+ years of industry experience

contact for pricing

contact for pricing

M
New York, United States

Mobkoi is a digital advertising company that helps brands create impactful connections with their audience. By combining tech-enabled solutions, creative excellence, and expert teams, Mobkoi builds a better advertising future where digital ads come alive. The company offers various services such as Advertising, Marketing Strategy, Media Planning & Buying to help clients achieve their marketing goals. With its focus on contextual advertising, Mobkoi enables brands to reach their target audience more effectively. The company also provides mobile ad solutions that allow businesses to build high-impact creative experiences and access premium inventory curated by a contextual algorithm.

team of 26 - 50 people

10+ years of industry experience

contact for pricing

min project budget $25k

T
Milano Tre, Italy

Tangoo-Srl empowers brands to achieve digital maturity by providing comprehensive solutions and services. Their goal is to guide brands through their digital transformation journey, giving them full ownership of their digital media assets. The company's approach is YOU-centric, focusing on creating tailored strategies that leverage data and drive results. Tangoo-Srl offers a 360-degree transparency, optimizing digital marketing activities, and scaling media spending. They provide services in Media Planning & Buying, Search Engine Optimization (SEO), Native Advertising, In-App advertising, DOOH, pDOOH, Audio Ads, Display, Performance Max, Social Media, and more.

team of 26 - 50 people

4 years of industry experience

rate $25 - $50 / hr

min project budget $10k

B
London, United Kingdom

Brainlabs is a high-performance media agency that delivers measurable and profitable business impact through data-driven marketing strategies. Their superteams of experts utilize tech-enabled solutions like Cortex to drive profit for clients today and in the future. With services including digital marketing, SEO, SMM, content marketing, PPC, and conversion optimization, Brainlabs helps businesses achieve long-term growth by leveraging customer insights at their core.

team of 501 - 1000 people

10+ years of industry experience

rate $150 - $200 / hr

min project budget $5k

O
New York, United States

Omnicom delivers innovative marketing solutions that drive business growth. With a focus on collaboration and creativity, Omnicom empowers clients to achieve their goals through its range of services including Implementation Services, Branding, Digital Marketing, Advertising, PR services, Media Planning & Buying. By leveraging actionable customer insights and fostering a culture of innovation, Omnicom helps businesses connect with their target audience, build brand awareness, and drive revenue. From corporate responsibility initiatives to employee development programs, Omnicom's commitment to excellence is evident in its work. With a diverse talent pool and cutting-edge technologies, Omnicom is well-equipped to tackle complex marketing challenges and deliver results-driven solutions for clients.

team of 1000+ people

30+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

D
London, United Kingdom

Design Bridge brings fresh perspectives to help businesses succeed. By combining branding, logo design, print design, packaging design, media planning & buying, they inspire audiences with unique solutions that clarify a business's place in the world. Their approach creates sustainable success in an ever-changing market, leveraging powerful design to drive positive change.

team of 101 - 250 people

30+ years of industry experience

rate $100 - $150 / hr

min project budget $10k

e
London, United Kingdom

Eight&Four is a performance-driven social and content agency. They help businesses achieve their online goals through various services, including app designing, branding, video production, SEO, SMM, content marketing, PPC, media planning and buying. By leveraging these services, clients can benefit from increased brand awareness, improved website traffic, enhanced customer engagement, and ultimately, higher conversions and revenue. With years of experience in the industry, Eight&Four provides expert guidance and support to ensure their clients' online presence is maximized.

team of 26 - 50 people

15+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

G
London, United Kingdom

Goodstuff Communications is a leading media agency in London, offering a range of services to help businesses succeed. The company provides web design and digital marketing solutions that can benefit clients by improving their online presence and driving sales. Goodstuff's search engine optimization (SEO) services are designed to increase website visibility and drive organic traffic. The company also offers social media marketing and content marketing strategies that can help clients build brand awareness and engage with their target audience. Additionally, Goodstuff's pay per click (PPC) advertising services can help clients reach a wider audience and drive conversions. With expertise in media planning and buying, Goodstuff can help businesses maximize their marketing budget and achieve their goals.

team of 26 - 50 people

20+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

I
London, United Kingdom

INNOCEAN UK is a leading creative communications network that helps businesses connect with their audience. The company provides video production services to create engaging visual content, social media marketing solutions to boost brand awareness, pay per click advertising to drive website traffic, and media planning and buying expertise to optimize campaigns. INNOCEAN UK also offers performance-driven digital strategies, data analysis, and creative services that cater to the needs of various industries, including automotive, sports, and non-profit. By working with INNOCEAN UK, businesses can increase brand recognition, drive website conversions, and achieve their marketing goals. The company's team of specialists works closely together to deliver innovative solutions that meet the unique needs of each client.

team of 26 - 50 people

20+ years of industry experience

contact for pricing

contact for pricing

I
London, United Kingdom

Incubeta empowers businesses to reach their growth potential through innovative digital solutions. The company offers a range of services, including e-commerce development, big data & BI, business services, web design (UI/UX), app designing (UI/UX), video production, digital marketing, advertising, search engine optimization (SEO), social media marketing (SMM), digital strategy development, marketing strategy, conversion optimization, mobile & app marketing, media planning & buying, and affiliate marketing. By leveraging its technical, strategic, and creative expertise, Incubeta helps businesses connect with customers, improve performance, and extend reach. This enables companies to unlock and amplify their business growth potential, driving significant revenue and growth.

team of 101 - 250 people

20+ years of industry experience

contact for pricing

contact for pricing

P
Boston, United States

Pixability is a leading provider of YouTube and CTV data and media solutions. Their services help brands achieve best-in-class performance on these platforms. With expertise in media planning and buying, Pixability enables clients to target the right audience and drive meaningful results. By leveraging their advanced technologies, brands can optimize their campaigns for maximum ROI. Pixability's solutions are designed to meet the unique needs of each client, providing a tailored approach to achieve their marketing goals. Whether it's YouTube or CTV, Pixability has the expertise to help brands succeed in these dynamic markets.

team of 26 - 50 people

15+ years of industry experience

contact for pricing

contact for pricing

M
New York, United States

M&C Saatchi Performance helps clients drive action and maximise ROI through meticulous media planning, buying, and optimization across digital channels. With expertise in mobile app marketing, they ensure measurable results and understand the return on investment. Their approach combines paid search & social, programmatic advertising, influencer marketing, streaming platforms, affiliates, and more to deliver innovative solutions for clients. By testing and learning, they optimise campaigns based on performance data, setting them apart as a leading digital marketing agency.

team of 26 - 50 people

15+ years of industry experience

contact for pricing

min project budget $100k

K
London, United Kingdom

KAU Media Group is a leading digital marketing agency specializing in crafting bespoke strategies to elevate brands, drive traffic, and convert audiences into customers. With a focus on innovation, expertise, and results-driven approach, the company provides a comprehensive suite of services including web design, app designing, branding, graphic design, video production, advertising, SEO, social media marketing, digital strategy development, content marketing, pay per click, marketing strategy, email marketing, conversion optimization, media planning & buying, direct marketing, and affiliate marketing. By combining market leaders in growing brands year-on-year with flair, creativity, and innovation, KAU Media Group has helped numerous clients achieve their goals. The company's team of experts stays at the forefront of industry trends, adopting cutting-edge technologies and strategies to keep clients ahead of the curve.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

min project budget $5k

T
London, United Kingdom

Talon Outdoor is an independent, global Out of Home media agency. They help clients drive results with data-driven OOH insights and measurable business outcomes. Their proprietary technology platforms enable faster and more effective OOH & DOOH advertising. Talon's experts combine creativity, data, and independent thought to plan campaigns that get results. With their expertise, clients can continuously evolve and optimize their OOH approach. This agency is proud of its diverse team and delivers award-winning work, delighting clients and embodying a service culture.

team of 26 - 50 people

15+ years of industry experience

contact for pricing

contact for pricing

P
Stockholm, Sweden

Precis Digital helps businesses thrive in a rapidly changing digital landscape. By leveraging data-driven marketing strategies and cutting-edge technologies, they optimize key digital channels to boost impact. Their services include Business Services, Digital Marketing, SEO, SMM, Digital Strategy development, Pay Per Click, Conversion Optimization, Market Research, Mobile & App Marketing, and Media Planning & Buying. These comprehensive solutions can significantly benefit clients by increasing online visibility, driving conversions, and improving overall market performance.

team of 26 - 50 people

10+ years of industry experience

contact for pricing

contact for pricing

T
London, United Kingdom

Top Media Advertising is a creative digital marketing agency that helps businesses achieve their goals through innovative and effective advertising campaigns. With a focus on creativity, data-driven insights, and passion, they deliver outstanding results for their clients. By leveraging the latest technologies and strategies, they enable companies to expand their market share, increase revenue, and build strong brand recognition.

team of 2 - 10 people

7 years of industry experience

rate $100 - $150 / hr

min project budget $1k

B
London, United Kingdom

Brave Bison is a media, marketing and technology company built to tackle complexity in the digital landscape. With expertise in web & software development, mobile app development, e-commerce development, AI development, web design (UI/UX), eCommerce marketing, search engine optimization (SEO), social media marketing (SMM), digital strategy development, content marketing, pay per click, PR services, conversion optimization, mobile & app marketing, media planning & buying, and affiliate marketing, Brave Bison helps businesses navigate the ever-changing digital landscape. By leveraging its global team of specialists across performance media, technology consultancy, social creators, and trend setters, Brave Bison delivers tailored solutions to expand overseas, capitalize on complexity, and stay ahead of the curve. Whether it's adopting composable commerce, managing feeds, or overcoming aggregators, Brave Bison provides expert guidance to businesses looking to thrive in today's digital economy.

team of 26 - 50 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $75k

C
Calgary, Canada

Critical Mass is a digital experience design and marketing agency that crafts honest work. They offer web & software development, mobile app development, e-commerce development, web design (UI/UX), app designing (UI/UX), search engine optimization (SEO), social media marketing (SMM), digital strategy development, media planning & buying. With expertise in making complex things simple, they help clients get the most out of their digital presence. From website design to social media management, Critical Mass provides services that benefit businesses by increasing online visibility, driving engagement, and boosting sales.

team of 501 - 1000 people

20+ years of industry experience

contact for pricing

contact for pricing

C
Miami, United States

A full-service creative marketing agency offering a range of services including branding, digital marketing, advertising, and more. By focusing on building something new, CPB helps clients create cultural phenomena, make famous products or brands, and effectively communicate their message. This is achieved through innovative thinking, making it a one hell of a fun ride for all involved.

team of 101 - 250 people

30+ years of industry experience

rate $200 - $300 / hr

min project budget $100k

L
London, United Kingdom

Less Rain is a multidisciplinary agency that crafts bespoke solutions for clients seeking to elevate their brand presence. With a wealth of experience in web and software development, web design, branding, mobile and app marketing, media planning, and buying, the agency delivers innovative designs, high-quality code, and strategic marketing campaigns that drive real results. By combining creativity with technical expertise, Less Rain helps businesses connect with their audiences, achieve their goals, and thrive in a rapidly evolving digital landscape.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

P
London, United Kingdom

PLMR offers a range of services to help clients achieve their communication goals. With expertise in business services, web design, digital marketing, social media marketing, and PR services, PLMR provides critical communication support when faced with challenging scenarios. The company's team of experts has worked at the highest levels of media and politics, bringing strategic communications and campaigning experience to clients. By leveraging a global network of partners and offices across the UK, PLMR delivers results at every scale. This allows clients to benefit from outstanding reach and insight across the country.

team of 26 - 50 people

15+ years of industry experience

rate $100 - $150 / hr

min project budget $10k

I
New York, United States

Influencer Hero is a powerful platform that enables brands to manage influencer relationships efficiently. It offers essential tools like influencer search, outreach, management, and analytics in one intuitive solution. This approach streamlines the process of finding, collaborating with, and measuring the impact of influencers on brand performance. Influencer Hero's services cater to various industries, including beauty, lifestyle, automotive, fashion, and more. By leveraging this platform, brands can amplify their presence, drive engagement, increase sales, and improve overall marketing efforts.

team of 2 - 10 people

8 years of industry experience

contact for pricing

contact for pricing

H
London, United Kingdom

House of Marketers is a global TikTok marketing agency that helps leading brands grow their online presence. The company's team of experts delivers high-quality, ROI-focused campaigns using the best TikTok influencers and ads. They provide strategic influencer partnerships, media planning & buying, market research, and advertising services to drive growth metrics. By partnering with House of Marketers, businesses can tap into the vast and engaged communities on TikTok, increase brand awareness, and achieve their marketing goals.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

min project budget $1k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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