HCD Research

Unlocking consumer insights through innovative research

HCD Research specializes in integrating traditional, psychological, behavioral, and neuroscientific tools to better understand consumers. With years of market research experience across various industries, the company provides comprehensive data collection techniques and interpretive skills to meet client objectives. From product development to commercialization, HCD plays a unique transfunctional role in optimizing products and communications. The company employs innovative research tools and methodologies, including qualitative and quantitative methods, focus groups, drivers analysis, mapping, brand tracking, implicit response, psychological assessments, cognition, emotional battery, behavioral coding, and psychophysiological methods. By integrating conscious and non-conscious measures, HCD Research seeks to maintain the highest scientific and professional standards to provide authentic consumer experience insights. This approach enables clients to gain a deeper understanding of their products and target audience. By leveraging traditional research tools and modern neuroscience techniques, HCD Research provides actionable insights that inform product development, marketing strategies, and business decisions.