Loyalty Research Center

Data driven solution for customer growth and market insights

This company has empowered hundreds of organizations to maximize their growth through data-driven solutions. By understanding customer feedback, members, and employees, businesses can gain a strong competitive advantage in the market. Critical behaviors such as churn, recommendations, and price sensitivity are driven by relationships with customers, and performance in key areas relative to alternatives makes or breaks those relationships. The company helps trade associations and professional societies better understand their membership, while B2B and B2C organizations should create a holistic strategy using customer and employee insights. With its expertise, the company helps clients understand risk and opportunity in their portfolios and future acquisition targets.