Performance Research

Humanize connections through deep market research and analysis.

Performance Research provides in-depth market research and analysis to help companies build stronger, more meaningful connections with their audiences. Through its expertise in experiential marketing and fan engagement, the company helps brands maximize impact by uncovering audience passion points, pain points, and emotional triggers. This allows companies to create more effective sponsorship strategies, optimize event experiences, and ultimately drive long-term success. With over 4 decades of experience, Performance Research has worked with leading brands across various industries, including sports, entertainment, and non-profit sectors.