Southwest Planning & Marketing

Full-service marketing, research, and economic development solutions.

Southwest Planning & Marketing is a renowned full-service marketing, research, and economic development company headquartered in Santa Fe, NM. Since its inception in 1977, the firm has established itself as a trusted partner for government agencies, companies, developers, educational institutions, tribal entities, and non-profits. The company's team of highly qualified associates brings over 160 years of combined real-world experience to every project. Southwest Planning & Marketing offers qualitative and quantitative services, including survey research, focus groups, public involvement/outreach, market analysis, fiscal analysis, economic impact studies, strategic planning, tourism planning, housing planning, transportation planning, higher education consulting, and more. By leveraging actionable data and insights, the company empowers clients to succeed in their endeavors. With a wide range of projects conducted across various sectors, Southwest Planning & Marketing has demonstrated its expertise in delivering tailored solutions that meet the unique needs of each client.