Tetra TV

Transforming TV advertising for a streaming world 📺

Tetra TV revolutionizes the way advertisers reach their target audience with its advanced advertising platform. The company delivers an open and transparent CTV marketplace, providing access to a broad selection of data partnerships to measure and optimize campaign performance. With expertise in audience and behavioral targeting, content-based targeting via ACR, 1:1 targeting, brand-agency CRM/DMP matching, and more, Tetra TV empowers advertisers to achieve their KPIs. The company's services enable clients to tap into a vast addressable audience of 50 million households, leveraging 3rd-party data sets to deliver 600+ targetable segments. By offering outcome-based pricing and advanced reporting insights, Tetra TV helps clients maximize their advertising ROI. With a focus on frequency-capped connected TV campaigns and brand-safe content, the company ensures that advertisers reach their target audience effectively.