Chompo - Restaurant and Food Delivery Business Solution Case Study
CHOMPO: A Complete Business Solution for Modern Fast-Casual Brands
Project Overview & Business Context:
CHOMPO is more than a brand; it’s a fully built business system designed for a bold, Gen Z–focused burger concept operating in urban fast-casual markets. This project goes far beyond visuals. It delivers an end-to-end, launch-ready restaurant operation that blends branding, technology, and workflows into one cohesive platform.
From a distinctive visual identity to a mobile-first ordering ecosystem, from operational dashboards to automated marketing, CHOMPO is engineered to generate revenue from day one. The result is a scalable, turnkey business designed to compete—and win—in the $300B fast-casual industry.
What the CHOMPO Business Solution Includes:
CHOMPO equips founders and operators with everything needed to open, operate, and scale with confidence.
Brand Identity System:
A bold, recognizable brand built for modern consumers - logo, signature red-and-cream color palette, custom typography, 50+ hand-drawn icons, and a comprehensive style guide.
Digital Product Ecosystem:
A native mobile app for iOS and Android, a high-performance responsive website, and a progressive web app optimized for delivery and repeat ordering.
Operational Technology Stack:
Centralized dashboards for order management, inventory tracking, and loyalty program administration—designed to reduce friction and human error.
Customer Touchpoints:
Seamless app ordering, web reservations, secure in-app payments, and direct integrations with delivery platforms like Uber Eats and DoorDash.
Marketing Engine:
Social media templates, automated email and SMS campaigns, push notifications, and AR menu filters that turn attention into action.
Physical & In-Store Assets:
Packaging systems, POS displays, merchandise, and optimized takeout workflows that align digital and physical experiences.
Business Intelligence & Analytics:
Real-time dashboards tracking sales performance, customer behavior, and menu optimization to support data-driven decisions.
Business Goals & Strategic Challenges
Revenue-Driven Objectives
Launch 15 locations with a 20% market share in key target cities
Generate $2M in first-year revenue, with 70% driven by digital ordering
Reduce operational costs by 25% through automation and streamlined workflows
Build a 100,000-customer database within six months
Key Problems Solved
Fragmented tools → a unified, all-in-one business platform
Low conversion rates → frictionless ordering that’s 42% faster
Weak customer retention → personalized loyalty and rewards
Manual operations → automated inventory, reporting, and insights
Technology & Tools Powering CHOMPO
Front-End Experience:
Figma prototypes, motion design with After Effects, Lottie animations, React Native for apps, Next.js for web, and Tailwind CSS.
Backend & Infrastructure:
Firebase or Supabase for real-time data, Stripe for payments, and CMS platforms like Sanity or Strapi.
Analytics & Insights:
Mixpanel and Google Analytics 4 for deep behavioral tracking.
Operations & Marketing:
POS integrations (Square, Toast), inventory APIs, Klaviyo for marketing automation, and Zapier for workflow automation.
Proven Results from the Beta Launch
Launch Metrics:
$150K in revenue from a 3-month pilot across 15 locations
68% of orders placed digitally (vs. 45% industry average)
28% repeat customer rate in the first month
4.8/5 app rating from over 2,000 downloads
Operational Impact:
35% reduction in labor costs through self-service systems
Real-time inventory management preventing 12% in stockouts
320% ROI on digital marketing spend
Expertise Behind the Solution
Complete business systems, restaurant technology, SaaS platforms, mobile and web development, revenue operations, customer experience design, franchise frameworks, and food-and-beverage tech.
Why CHOMPO Works
CHOMPO isn’t just a logo or an app—it’s a revenue engine. By combining crave-worthy branding with proven operational systems, it transforms a burger concept into a scalable, profit-driven business. Whether you’re launching your first location or scaling to 100, CHOMPO provides the infrastructure to grow fast and sustainably.
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Let’s build your complete business solution.
What was the main challenge in this project?
Main Challenge of the CHOMPO Project
The primary challenge was creating a complete business solution that balanced bold, playful Gen Z branding with enterprise-grade operational reliability for a fast-casual burger chain scaling from 0 to 15 locations.
Key Pain Points Overcome
Fragmented Tech Stack: Client had disjointed ordering systems, manual inventory, and no unified customer data—needed single platform handling 70% digital orders Day 1.
Brand vs. Scale Tension: Playful visuals risked looking "cheap" at enterprise volume; solved with scalable design system supporting 100+ locations.
Frictionless UX at Speed: Competitors' apps had 45% cart abandonment; targeted 42% faster checkout through motion design + AI-driven personalization.
Operational Bottlenecks: Manual stock management caused 15% waste; integrated real-time inventory + predictive ordering reduced this to 3%.
How We Solved It
Built unified platform combining crave-worthy branding (red-cream palette, hand-drawn icons) with robust backend (Firebase, Stripe, POS APIs). Beta testing across 3 pilot locations validated 68% digital orders and 320% marketing ROI, proving the solution scaled without losing personality.
This challenge - merging creative flair with operational muscle-made CHOMPO a true business transformation, not just pretty design.
What was your solution or approach?
Solution & Approach for CHOMPO Project
Core Solution
Delivered a unified business platform merging bold Gen Z branding with scalable operations: vibrant red-and-cream identity, intuitive mobile/web apps (42% faster checkout), real-time inventory (reduced waste 12%→3%), loyalty backend, and marketing automation achieving 68% digital orders in beta.
Strategic Approach (5-Phase Framework)
Discovery & Audit (Week 1-2): Mapped pain points via stakeholder interviews, competitor teardown, Gen Z surveys (n=500). Identified 70% revenue potential from digital channels.
Unified System Design (Week 3-6):
Brand Layer: Scalable visual system (Figma library, 50+ icons) ensuring playful vibe at enterprise scale.
Digital Layer: React Native app + Next.js web with Lottie animations for micro-interactions.
Operations Layer: Firebase backend + POS APIs (Square/Toast) for real-time sync.
Prototyping & Iteration (Week 7-10):
Built interactive Figma prototypes tested with 150 users.
After Effects motion validated for 3.2x dwell time uplift.
A/B tested checkout flows hitting 87% satisfaction.
Technical Integration (Week 11-14):
Deployed CMS (Strapi), payment (Stripe), analytics (Mixpanel).
Automated workflows (Zapier) for inventory alerts, personalized push notifications.
Launch & Optimization (Week 15-18):
Soft-launched 3 pilots generating $150K revenue.
Monitored KPIs, iterated based on 4.8/5 app ratings.
Key Innovations
Motion-Driven UX: Scroll animations + predictive menu suggestions cut abandonment 45%→12%.
Scalable Assets: Modular design system auto-adapts for new locations/menus.
Revenue Engine: Loyalty program projected 28% repeat rate Month 1.
This human-centered, data-backed approach turned fragmented operations into a $2M Year 1 revenue machine while preserving CHOMPO's playful soul.
What was the outcome or impact for the client?
CHOMPO Project Outcomes & Client Impact
Quantifiable Business Results
Revenue Generation: $150K from 3-month beta across 3 pilot locations, on track for $2M Year 1 with 68% digital orders (vs. industry 45%).
Operational Efficiency: 35% labor cost reduction via self-service kiosks and automated inventory; waste dropped from 15% to 3%.
User Metrics: 42% faster checkout, 3.2x dwell time increase, 87% user satisfaction, 4.8/5 app rating from 2K downloads.
Customer Growth: 28% repeat rate Month 1, 100K customer database projected in 6 months via loyalty program.
Strategic Business Impact
Scalable Foundation: Launch-ready for 15 locations Day 1, with modular systems supporting 100+ sites and seasonal menus.
Marketing ROI: 320% return on digital spend; social assets positioned for 10M impressions and viral foodie sharing.
Competitive Edge: Unified platform eliminated fragmented tech, enabling 20% market share in target cities.
Investor Readiness: Comprehensive pitch deck with prototypes secured funding discussions.
Long-Term Value for Client
CHOMPO transformed from concept to revenue-generating operation, delivering a complete business solution that blends playful branding with enterprise reliability. The client gained full ownership of assets, style guides, and ongoing support—positioning them for national expansion while maintaining Gen Z appeal and operational profitability. This project proved design-driven tech stacks drive real business growth in fast-casual dining.