Finding the authentic balance between the older, more consrvative generation with the younger, more progressive residents.

The project was organized into three phases: research and engagement, design, and implementation. Each step was built on collaboration, clarity, and a long-term vision.

When this project began, Ridgefield was a small city of fewer than 7,000 people. Today, it is home to more than 15,000 and continues to grow. Ten years later, the brand is stronger than ever. Ridgefield has seen a sharp rise in population and revenue. The City is investing heavily in infrastructure and public facilities and attracting major retailers, employers, and new residents from across the country. But the most meaningful result? Pride. Ridgefield’s new brand gave the City a voice and visual identity the community could stand behind. It helped unite departments, leaders, and residents around a shared story and created new opportunities to connect with the public in more consistent, engaging ways. The rebrand gave Ridgefield more than a visual update. It provided a clear, authentic foundation for growth, communication, and civic pride that continues to deliver value year after year. A Lasting Partnership The work didn’t end with the rebrand. Since the launch, I’ve continued to support the City of Ridgefield with a wide range of design and branding needs that keep the identity fresh, consistent, and relevant. From event branding and marketing to newsletters, direct mail, murals, and historical plaques, I help the City show up with clarity and creativity across every touchpoint. I’ve also led branding efforts for the Historic Downtown District and supported the communication of Ridgefield’s ongoing growth and investment. The City continues to trust me as a creative partner—someone who understands the brand from the inside out and can help maintain its integrity as the community evolves.