Éter Restaurante & Wine Bar is a distinctive project with constantly changing wine and gastronomic proposals, offering a unique experience on every visit.
They intend to take a journey through the world of wines integrated into Chef Ruben Santos' signature cuisine.
What was the main challenge in this project?
Always growing and seeking to provide the best moments and gastronomic/wine experiences to its customers, ÉTER presents a new menu every month. With a completely different concept from what already exists, they designed this space with the needs and well-being of those who enjoy good food and good wine!
What was your solution or approach?
Éter (what it means to them): ""Adaptable, with a free personality and no patterns. Irreverent but delicate. A mixture of the tangible and the imaginary, created to be more felt than interpreted...""
It was these adjectives and motto that drove us to develop a stylized and very typographic logo. We opted for a very elegant font, adding different details that reflected the personality of the space.
What was the outcome or impact for the client?
The added curves and accent that symbolize kitchen smoke automatically associate the brand with the area in which it is related. The colors follow the standard of refinement and elegance.