BauWatch's products and services convince customers. However, the market is becoming increasingly competitive as more and more security companies follow the example of the major specialist and launch comparable offerings. In order to underpin BauWatch's strong market presence and make the company's innovations visible, EPOS developed a PR strategy based on thought leadership and linking BauWatch topics with overarching economic developments. BauWatch focuses on forward-looking and relevant business areas such as the surveillance of solar and wind plants or critical infrastructures. At the same time, the company's experts speak out on current developments in the construction industry. One focus was the media marketing of the "BauWatch Crime Report", which sheds light on the development of construction site crime and shows how companies can protect themselves from this criminal boom.

Within six months, from purely reactive communication to placements in Wirtschaftswoche, NDR and Tagesschau - the communication strategy of BauWatch and EPOS was a complete success. The Crime Report achieved a media reach of 915 million and was picked up in leading news, business and trade publications. The ongoing topic setting allowed BauWatch to establish itself as a leading expert for construction site security in new segments such as renewable energies.