Curio — Branding & Marketing Project by Social Sherpa

Branding

Curio — Branding & Marketing Project by Social Sherpa

As an emerging branding and creative design agency in India, Social Sherpa refreshed Curio’s digital identity by revamping their brand visuals, product photography, and social ad campaigns. The project merged bold design, storytelling, and performance marketing to boost engagement, conversions, and brand visibility for the D2C food brand.

What was the main challenge in this project?

Curio lacked a distinctive brand identity and engaging digital content to stand out in the competitive D2C food market. They needed mouth-watering visuals, resonant messaging, and high-performing campaigns to elevate brand recognition and increase sales.

What was your solution or approach?

Brand Identity Revamp: Toneful copywriting with culinary wit, reinforcing brand personality. Stylized Photography: Professional product shoots emphasizing texture, serving context, and visual appeal. Social Visual Strategy: Crafted campaign assets for Meta & IG—focused on shareability and engagement. Performance-Driven Ads: A/B tested creatives geared toward driving awareness and conversions

What was the outcome or impact for the client?

+30% social media engagement +25% online sales +40% brand awareness via impressions and mentions Client Testimonial: “They treat your brand like their own and their execution is absolutely flawless.” — Khushi Dave, R&D Head, Curio