DIAMO combines AI-powered pricing, digital marketing, and a direct booking platform in one seamless product. Within the strategic branding exercise, we came up with the "Open the door to growth" concept, which runs through the visual identity like a guiding thread. DIAMO is positioned as a door that helps hoteliers achieve success and drive innovation for their business. Across the logotype and the visuals, elements reminiscent of arches are visible, creating an inviting atmosphere. DIAMO's primary brand colors, green and pink, add to a tranquil, prosperous, and warm look and feel. The visuals give an Italian or Mediterranean flair, creating a sense of hospitality, friendliness, and a highly recognizable brand.