Branding and Demand Generation Developed brand guidelines and a sales pitch book to support market expansion for Fisher Investments® 401(k) Solutions. Client: Fisher Investments® Before: Lacked tailored branding and sales materials for the 401(k) market segment. After: A clear, professional identity and pitch tool that drove advisor engagement. - Designed comprehensive brand guidelines to ensure visual and messaging consistency. - Created a polished sales pitch book to support demand generation and client acquisition. - Helped position Fisher as a trusted partner in retirement plan solutions.