Multi-Channel Promotion & Incentive Program Created a themed incentive campaign and sales promotion to drive foodservice engagement with Dole canned pineapple. Client: Dole Food Company Before: The Sales team and operators lacked excitement and tools to push pineapple menu usage. After: A high-impact, James Bond–inspired campaign that energized teams and boosted visibility. - Developed “Mission Pineapple” incentive program with custom 007-themed assets. - Produced sales kits with branded shirts, inscribed briefcases, and personalized audio messages. - Delivered recipe content, POS materials, and promotional items for restaurant operators. - Unified internal motivation and external activation under a memorable, on-brand theme.