🎯 Challenge Before the collaboration, Dogcare24 faced several key challenges: - Low visibility for high-intent keywords like “Hundekrankenversicherung” and “OP-Kosten Hund.” - Content cannibalization between informational and commercial pages. - Minimal backlinks and low domain authority. - Poor conversion tracking, making it hard to measure ROI.

🧩 Strategy 1. SEO Foundation & Site Architecture - We restructured the website into a clear SEO hierarchy with optimized silo structures: - Main pillar pages for core topics (dog health insurance, surgery costs, etc.) - Supporting blog content targeting informational long-tail keywords. - Internal linking system designed for topical authority and better crawl depth. 2. High-Performance Content Strategy - We created a content ecosystem combining: -Expert-level guides and comparison articles - Dynamic tools (e.g., OP cost calculator, insurance comparison) - SEO-optimized blog posts focused on E-E-A-T (Experience, Expertise, Authority, Trust) - Each piece was written with a clear intent match (Informational → Navigational → Transactional). 3. Backlink & Authority Growth - We launched a targeted digital PR & outreach campaign: - Guest articles and features on pet, health, and finance portals. - Collaboration with veterinary professionals and dog influencers. - Contextual backlinks that improved both trust and domain authority. 4. Conversion Optimization - Beyond traffic growth, we improved lead generation through: - Simplified funnel (homepage → calculator → contact) - CRO-tested CTAs and exit-intent popups - A/B testing of above-the-fold elements and social proof sections

Dogcare24 transformed from a small, low-traffic website into one of the most visible online brands in the German dog insurance market. The business now attracts a consistent stream of high-intent leads every month, resulting in a threefold increase in ROI and a significant reduction in paid advertising spend. Thanks to the new SEO and content infrastructure, Dogcare24 is now seen as a trusted authority in the pet health space — ranking for more than 13,000 keywords, dominating top positions for core money terms, and continuously gaining backlinks from reputable industry websites. This growth has allowed the company to scale sustainably, expand its service offerings, and build long-term visibility that continues to deliver results — even without ongoing ad spend.