The main challenge was adapting a successful Kyiv studio to the Romanian market – creating a new website with localized SEO, content, and structure in a different language. The team had to overcome the language barrier, lack of local beauty directories, and differences in user behavior and search intent, ensuring the new Bucharest studio could attract clients organically.

We developed a fully localized SEO strategy for the Bucharest market, including Romanian keyword research, website structure creation, and optimized content in both Romanian and Russian. We also set up Google My Business, built local backlinks, and ensured proper technical SEO from the start.

Within 10 months, all target keywords reached the Google Top 10, bringing over 200 daily visitors from organic search. The cost per lead decreased by around 20%, and the new studio successfully built a client base in a new country.