Stale Email Lists: The email addresses were old, the information was generic info@ addresses, and some of the companies had gone out of business years ago. Open Rate: It was an utterly bad open rate, as only 8 percent of the emails were actually being opened by the users. Incorrect Targeting: The campaigns would visit the farm supply stores, general sellers, and even veterinary clinics rather than visiting pet specialty stores. Budget Risk: The money on marketing was being literally drained into the paid ads that simply did not convert, and into the unproductive efforts of the cold outreach.

IT Now Technologies carefully maintains and verifies the data of a real-time pet store email list, which offers: 95,000+ United States decision makers database in the pet store industry 97 percent accuracy that is sure to lower bounce rates and safeguard the reputation of senders As sophisticated segmentation: Location, Store Type, Specialty Focus, and Purchase History. Owners, managers, and purchase directors of stores' direct contact numbers Database that is constantly updated with duplicates eliminated and dormant businesses deleted

Email Performance shot through the roof Open Rates: 8%-32 % (300% increase) Lead Conversions: 2.1% ==> 6.6% (215% boost!) Meeting Bookings: 1200% increase in qualified sales calls over 3 months. Sales Revenue: Sales revenue went up by 64 percent quarterly.