The truly techy beverage. Gaming is one of the fastest growing industries, and it impacts almost everything nowadays. So, wouldn't it be cool if there were truly gaming beverages with all the fun stuff gamers really love? ‍GLHF is the truly tasteful beer created by gamers for the gamers. It magically merges great taste with top-notch technology to offer a new dimension of entertainment. Lexogrine has been chosen to build the technical part of the project, creating AI, web, and mobile solutions: from immersive AI for object identification to enhanced AR experiences, to an advanced cloud platform with an ecommerce ecosystem served in the form of web and mobile solutions. One infrastructure - multiple solutions. As usual, we decided to use TypeScript as the core programming language and used React, React Native, Node.js, Prisma, and Medusa to build each part of the web and mobile applications. One of the core features is image recognition, which is used for dedicated quests as part of the gamification. We delivered several options and solutions to serve this purpose: from a fully custom AI model to the successful integration of third-party solutions like Google Vision API and Niantic 8th Wall, depending on the use case and particular business needs.