Live To Play Charleston | Case Study by Colophon New Media

Web & Software Development

Live To Play Charleston

Colophon New Media is proud to have helped rebrand and overhaul the website for Live to Play Charleston (LTPCHS), a leading tennis academy with locations on Daniel Island and Mount Pleasant. The new LTPCHS.com features a visually stunning design by Columbia-based UX experts, truematter, offering a fresh aesthetic for one of South Carolina's top tennis organizations. The Company LTP CHS (formerly LTP Tennis), the owner of CreditOne Stadium, is well-known in the Lowcountry. The Daniel Island venue hosts the Credit One Charleston Open (COCO), an annual WTA event that crowned Jessica Pegula as champion in 2025. Pegula trained at the Daniel Island facility under ATP pro Michael Joyce. LTP CHS Daniel Island Highlights: 14 clay courts 6 hard courts 8 pickleball courts 1 padel court LTP CHS Mt. Pleasant Highlights: 9 clay courts 7 hard courts

What was the main challenge in this project?

The main goal of the rebrand was to highlight that LTP CHS isn’t just about tennis. With the rapid rise of pickleball and padel, LTP CHS has become a hub for all racket sports. The Daniel Island location offers eight pickleball courts and one for padel, and the website needed to reflect this expanded focus.

What was your solution or approach?

Colophon followed its three-phase web development process to create the sprawling new website. Organizing and fine-tuning the site’s many templates resulted in a user-friendly, mobile-friendly destination for both casual players and parents of future tennis stars. Colophon also provided LTP CHS with online lead generation and digital marketing services, including Google ad management.

What was the outcome or impact for the client?

The new LTP CHS website showcases tennis, pickleball, and padel courts with a video featuring players of all levels. It also allows easy booking for lessons or court time, and features bios of the leadership, coaching, and training staff.