Web Design (UI/UX)
Grand Union Designs Ltd
Grand Union Designs is a premier bespoke furniture and interiors company located in the heart of Northamptonshire. With over 35 years of experience, their skilled British cabinet makers excel in innovative design and meticulously handcrafted solutions.
They aimed to enhance their online presence to more accurately showcase the quality of their manufacturing and design expertise. It was concluded that refreshing their logo, creating a new brand book, and developing a WordPress-based website would effectively meet their needs.
What was the main challenge in this project?
To refresh the Brand and enhance its online value while retaining the loyalty of the existing market segment, whilst also attracting a new demographic of younger consumers.
What was your solution or approach?
Careful discussion and the development of a new brand book, coupled with building the new website behind a password block enabled everyone to view and clearly see the results of the planned outcomes before going live. This allowed for a collaborative and ultimately unilaterally approved solution.
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