Mimosito el Panda | Case Study by Pow Ideas

Branding

Mimosito el Panda

Every day, over 27,000 trees are cut down for conventional toilet paper production, according to National Geographic. This alarming figure is even more concerning when we consider that it takes 140 liters of water to manufacture a single roll. Mimosito emerges as a conscious and eco-friendly alternative, designed to make a positive impact on the world by inspiring small, everyday changes. The product is made from recycled paper pulp and bamboo, offering a sustainable option without compromising quality.

What was the main challenge in this project?

To create a sustainable, emotionally engaging brand identity that educates consumers about the environmental cost of traditional toilet paper while positioning Mimosito as a credible, eco-friendly alternative.

What was your solution or approach?

We developed a visual identity system centered around the panda as a universal symbol of conservation, supported by a strong eco-awareness campaign. The packaging was designed to double as an educational medium, reinforcing the brand’s purpose at every consumer touchpoint.

What was the outcome or impact for the client?

Mimosito positioned itself as a fresh, sustainable brand with a clear message. The campaign and design successfully elevated the product’s visibility and consumer trust, aligning everyday purchases with environmental responsibility.