PACS Associates | Case Study by Excelsiors ProMedia Limited

Web Design (UI/UX)

PACS Associates

Project: Branding & Website Development for PACS Associates (Architectural Firm) Client: PACS Associates Industry: Architecture & Design Scope: Logo Design, Stationery Design, Website Design & Development Role: Lead Designer & WordPress Web Architect Timeline: 2015 Project Overview: PACS Associates, a forward-thinking architectural firm, approached me to lead a full digital and brand identity overhaul. The core objective was to create a unified and professional brand presence that reflected their modern, minimalistic architectural ethos and could position them competitively both online and offline. Goals: 1. Establish a Memorable Brand Identity: Design a distinctive logo and brand suite that conveys PACS’s commitment to innovation, sustainability, and elegant spatial design. 2. Deliver Professional Business Collaterals: Create cohesive, brand-aligned stationery including business cards, letterheads, and email signatures for a consistent corporate presence. 3. Build a Functional & Visually Engaging Website: Develop a fast, responsive WordPress website that highlights their portfolio, services, and industry expertise—optimized for both SEO and client acquisition.

What was your solution or approach?

Approach & Execution: 1. Logo Design: Designed a geometric, architectural-inspired logo using clean lines and proportional symmetry to symbolize structure, precision, and creativity. 2. Stationery Design: Developed print-ready templates using the new brand color palette and typeface system. Ensured brand cohesion across all formats including digital letterheads and proposal templates. 3. Website Development: Built a custom WordPress theme using a lightweight architecture for performance. Integrated a dynamic project showcase (portfolio), service pages, contact forms, and a CMS that allowed the PACS team to manage content in-house. Mobile optimization, accessibility, and user experience were key design pillars.

What was the outcome or impact for the client?

Results & Impact: 1.+200% Increase in Online Inquiries within the first three months post-launch. 2. Improved Brand Perception with clients reporting enhanced trust and professionalism. 3. Faster Project Onboarding thanks to better-structured online content and downloadable capability briefs. 4. Consistent Offline Presence across all touchpoints—business cards, proposals, email signatures, etc. 5. Positioned PACS as a modern, digitally mature architecture firm, capable of competing with larger studios.