Greenlane Homes, a premium hospitality brand offering serene, modern accommodations, partnered with me to redefine their digital presence. The goal was to create a cohesive brand and website experience that reflected their values of comfort, elegance, and contemporary living, while boosting online bookings and market visibility. Goals: 1. Establish a Distinctive Brand Identity: Develop a timeless brand aesthetic that communicates Greenlane’s blend of hospitality, sustainability, and modern luxury. 2. Enhance Guest Touchpoints: Deliver professional, brand-aligned collateral including digital assets, booking templates, and email signatures to strengthen trust and consistency. 3. Design a High-Performance Website: Build a responsive WordPress site optimized for speed, SEO, and mobile use—showcasing properties, amenities, and booking options to attract local and international guests.