Polymer Compounders needed a website that worked harder for them. Their old site didn’t reflect the full range of their services and products and navigating easily to critical information was not user focussed. We redesigned their site to make it easier to find product data sheets, showcase their cutting-edge solutions, and improve their professional edge and capabilities. Full-width imagery, an edited hero video on the landing page and detailed breakdowns of each polymer type to brought a scientific feel to the brand. We also introduced a visual mega menu making navigation easier.