Rebranding | Case Study by Desassossego Studio

Advertising

Rebranding

B2COAT emerges as a brand specializing in PVD coatings, positioning itself as a benchmark in a highly technical sector where precision, performance, and innovation are crucial. B2COAT's branding project aimed to create an identity that reflected not only the advanced technology that underpins its services, but also the brand's values, particularly sustainability and ecology.

What was the main challenge in this project?

B2COAT approached us with a clear objective: to transform its market presence through a strategic, meticulously thought-out rebranding. The challenge was to create a strong, distinctive visual identity aligned with the brand's technical, innovative, and sustainable positioning. The lack of a consistent visual identity and a strategically significant name limited its ability to communicate effectively with different audiences.

What was your solution or approach?

Our approach was structural: we rethought the brand from the ground up, starting with defining its essence and DNA. We worked on strategic repositioning, naming, building a new brand personality, and creating a strong visual identity consistent with the values B2COAT wanted to project.