B2COAT approached us with a clear objective: to transform its market presence through a strategic, meticulously thought-out rebranding. The challenge was to create a strong, distinctive visual identity aligned with the brand's technical, innovative, and sustainable positioning. The lack of a consistent visual identity and a strategically significant name limited its ability to communicate effectively with different audiences.

Our approach was structural: we rethought the brand from the ground up, starting with defining its essence and DNA. We worked on strategic repositioning, naming, building a new brand personality, and creating a strong visual identity consistent with the values ​​B2COAT wanted to project.