The original online shop had been created by the client herself and was visually unconvincing and technically flawed. Webtimal took over the redesign of the online shop and placed great emphasis on a cohesive design that presents the products in an appropriate setting. In the old online shop, the client had foregone variable products, which made the shop confusing and user-unfriendly. This also made efficient shop management more difficult. Webtimal created variable products and implemented swatches for selecting options such as color and weight. In the area of search engine optimization, the client had previously taken no action. With the new implementation, the structure and content could be optimized for this purpose from the start.