We improved organic visibility and lead quality for a service business. We started with a technical audit and fixed crawl and indexing issues. Then we optimized key landing pages and internal linking. We also created content around high-intent queries and local pages. Goal: more qualified leads, not just traffic. What was the main challenge in this project? Unclear priorities and many pages that did not rank. Some pages had technical issues that blocked growth. What was your solution or approach? Technical fixes first, then on-page improvements. After that we built a content plan and created pages around real demand. We tracked results weekly and adjusted based on data. What was the outcome or impact for the client? Higher rankings for core service keywords. More qualified organic leads. Clear reporting and predictable SEO workflow.