Client: Luxury resort collection in Zanzibar, Tanzania Duration: 11 months (April 2024 – March 2025) Total Ad Spend: $25,755 Key Results: 33,290 booking inquiries generated 10.64% conversion rate (2-3x hospitality industry average) $0.77 cost per inquiry (70% below industry benchmarks) 312,812 total clicks at $0.08 average CPC Estimated 8,322 completed bookings 355:1 ROAS (~$9.15M attributed revenue) Campaign Strategy: Dual-channel approach combining Google Search campaigns (7.50% CTR) with Performance Max campaigns ($0.58 CPA). Achieved exceptional efficiency through optimized landing pages, precise audience targeting, and continuous refinement over 11 months. Standout Achievement: Best-performing week delivered $0.47 cost per acquisition—demonstrating scalable performance optimization in the competitive East African hospitality market. Industry: Hospitality & Tourism Services: Google Ads Management, PPC Strategy, Landing Page Optimization, Conversion Rate Optimization