Social Media Content Optimization for Influencers
Social media influencers expand their reach and engagement through strategic content. The Pick app assists them by recommending content that strongly aligns with their account's core pillars.
The Pick iOS app offers an analytical service to help influencers choose the best content from a selection of candidates. Our algorithms go to work once a user signs up, analyzing their accounts to build a unique content identity with a custom signature and brand pillars.
In essence, Pick empowers influencers to effectively reach and engage their target audience through tailored content recommendations.
What was the main challenge in this project?
Developing a machine learning approach.
What was your solution or approach?
Exclusive feature engineering.