Tools at Work, Austria’s oldest Apple reseller, is a certified Apple specialist across all areas and a modern IT systems provider with expertise that extends well beyond the Apple ecosystem. To showcase this breadth of knowledge effectively in the digital space, the website project set out to consolidate the company’s two existing websites into a single, modern, and user-friendly platform – creating a clearer, more consistent, and more engaging digital presence for customers and partners alike.
What was the main challenge in this project?
- Consolidation of two websites: Content from two different websites and business areas had to be meaningfully integrated into a single platform.
- Compliance with Apple guidelines: Design and content needed to adhere to Apple’s corporate requirements.
- Intuitive user experience: Content and key sections needed to be easy to find.
- Simple internal management: The team wanted to be able to update and expand content easily.
- Strategic focus: Clear communication, consistent presentation, and SEO optimization were key priorities.
- Cohesive visual identity: Design and functionality needed to form a coherent, professional overall experience.
What was your solution or approach?
- Consolidation of both websites into a clearly structured, centralized platform
- Implementation using Kirby CMS, providing a flexible, lightweight, and easy-to-maintain solution
- Improved usability through a new information architecture, clear navigation, and better visibility of key content
- Further development of the existing look and feel to preserve the Tools at Work brand identity, with a strong focus on the people behind the company
- A future-proof technical foundation for content management, scalability, and search engine optimization
The result is a modern, well-organized website that delivers a significantly improved user experience for both customers and the internal team, while presenting the Tools at Work brand in an authentic and professional manner.
What was the outcome or impact for the client?
The relaunch led to a significant improvement in usability and overall user experience. The client also reports an increase in inquiries generated directly through the website, sustainably strengthening Tools at Work’s digital performance and visibility.