Find top 5 companies in Accra, Ghana for your Market Research services needs!

Leading agencies include GTK GROUP, Esquan Marketing Agency, ZuZo Company Limited, Effect Studios and DOINGSOON - Experiential Marketing. A total of 5 Market Research providers in Accra, Ghana are ready to help. They serve clients such as SMEs, Africa, Nigeria, Businesses, Entervarsity, Large Corporations and Businesses in Ghana. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Population of Accra, Ghana is 2,388,000. Average local salaries are around $2,500, reflecting market rates.

Average starting budget
$4,600
while min. project budget is $500
based on 5 profiles
Average hourly rate
$43
and starting from $10 / hr
based on 5 profiles
Popular skills
Technology and ingenuityExpertise in idea conception, product development, and creation
Key technical proficiencies
based on found companies
Also specialize in
Market Research (5)Marketing Strategy (4)Branding (3)Advertising (3)Event Marketing (3)
Complementary specialties
validated by client feedback
Market Research gathers insights about your industry, competitors, and customers to guide smarter business decisions. Services include designing and running surveys, conducting one-on-one interviews or focus groups, analyzing public data sources, and compiling reports that highlight key trends. Sub-services can include competitive benchmarking, customer segmentation studies, pricing analysis, opportunity identification, and strategic recommendations to help you plan product launches or marketing strategies with confidence.
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Trusted by
Google
Microsoft
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Spotify
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Found 5 matching agencies

E
Accra, Ghana

Effect Studios crafts innovative solutions for clients across various industries. By harnessing expertise in web, software, and mobile development, as well as design, branding, and digital marketing, the company helps businesses achieve their goals. This approach enables clients to create engaging user experiences, drive conversions, and establish a strong online presence. With a focus on creativity and technical prowess, Effect Studios brings life to ideas and transforms them into extraordinary uses of technology.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $10k

DOINGSOON - Experiential Marketing is a leading agency that uses creativity and technology to connect people with brands. They create experiences in the form of events or activities that build relationships between brands and their audience. Their experiential and marketing campaigns are driven by data and research, leveraging historical data and trends. The company also approaches channel marketing with the goal of leveraging existing platforms to convert new audiences into customers. By using a combination of creativity and technology, DOINGSOON helps brands connect with their target audience in innovative ways. This approach benefits clients by increasing brand awareness, driving sales, and building strong relationships between brands and their audience.

team of 2 - 10 people

6 years of industry experience

rate $50 - $75 / hr

min project budget $10k

Esquan Marketing Agency is a creative powerhouse that delivers innovative marketing solutions. With expertise in design, digital marketing, and advertising, they help businesses establish a strong online presence. Their services include branding, graphic design, web design, video production, and more. By leveraging their skills in SEO, social media marketing, and content creation, clients can increase brand awareness, drive website traffic, and ultimately boost sales. Whether it's crafting a compelling logo or developing a comprehensive digital strategy, Esquan Marketing Agency is dedicated to helping businesses succeed.

team of 2 - 10 people

8 years of industry experience

rate $25 - $50 / hr

min project budget $1k

Providing cost-effective end-to-end IT solutions, including Managed Services and Contact Centre Solutions & Services to support individuals, SMEs and large corporations. ZuZo delivers top-tier BPO services, forging exceptional customer experiences and cultivating enduring partnerships with clients. A comprehensive suite of contact centre services is offered to cater to diverse client requirements, ensuring 24/7 support for inquiries, appointments, and sales. Flexible pricing and a range of services reduce costs, boost productivity, and elevate brands.

team of 2 - 10 people

7 years of industry experience

contact for pricing

min project budget $1k

G
Accra, Ghana

GTK GROUP offers high-quality consulting services to businesses in Ghana. Their team provides expert marketing strategy and market research solutions to help companies achieve their goals. With years of experience, GTK GROUP has established itself as a trusted partner for businesses looking to succeed in the local market. By leveraging their expertise, clients can gain valuable insights into their target audience and develop effective marketing strategies that drive results. GTK GROUP's services are designed to benefit businesses of all sizes, from start-ups to established companies. Whether you need help with business strategy, marketing, or research, GTK GROUP has the expertise and experience to deliver high-quality solutions.

team of 2 - 10 people

9 years of industry experience

contact for pricing

min project budget $1k

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Understanding market research services: what decision-makers need to know

Market research today goes beyond traditional surveys and focus groups. Modern market research services leverage data-driven insights, advanced analytics, and digital tools to provide actionable intelligence for strategic decisions. Whether launching a new product, entering new markets, or enhancing customer experience, partnering with an experienced market research agency can significantly improve your business outcomes.

Current industry overview

The market research industry has evolved rapidly, adopting advanced technologies like artificial intelligence (AI), machine learning, and big data analytics. Providers today offer comprehensive services, including consumer sentiment analysis, competitive benchmarking, and market segmentation studies, providing deeper insights than ever before.

Common questions companies ask before selecting an agency

  • What specific methodologies and tools does the agency utilize?
  • How experienced is the team with our industry?
  • What is the typical timeframe and cost structure of a market research project?
  • How actionable and reliable are their findings?

Key benefits and pitfalls to watch for

Working with a reputable market research provider allows businesses to gain accurate insights, reduce risks, and better understand consumer behavior. However, pitfalls include choosing an agency with insufficient industry expertise or unclear deliverables, resulting in less actionable insights. Decision-makers should look for transparency, proven experience, and clear communication in selecting a partner.

Typical project timeline and tools

A market research project generally takes between four to eight weeks, depending on scope and complexity. Commonly used tools include Qualtrics, SurveyMonkey, Tableau, SPSS, and platforms leveraging AI for predictive analytics. Agencies often combine quantitative and qualitative techniques to deliver robust, multi-dimensional insights.

In summary, choosing a reliable market research partner can lead to strategic business growth, provided you clearly define objectives, verify expertise, and understand the methodologies employed.

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