Find top 6 companies in Addis Ababa, Ethiopia for your Market Research services needs!

Leading agencies include Cactus Ethiopia, Benetsa Marketing and Communication, Addis Digital Consultancy, Hype Ethiopia and JAD Business and Investment Consulting PLC. A total of 6 Market Research providers in Addis Ababa, Ethiopia are ready to help. They serve clients such as African businesses, Pharma, Real Estate, Small Businesses, General Business and East African Market. Population of Addis Ababa, Ethiopia is 3,500,000.

Average starting budget
$4,000
while min. project budget is $500
based on 6 profiles
Average hourly rate
$42
and starting from $10 / hr
based on 6 profiles
Also specialize in
Market Research (6)Advertising (5)Event Marketing (4)Business Services (4)Marketing Strategy (4)
Complementary specialties
validated by client feedback
Market Research gathers insights about your industry, competitors, and customers to guide smarter business decisions. Services include designing and running surveys, conducting one-on-one interviews or focus groups, analyzing public data sources, and compiling reports that highlight key trends. Sub-services can include competitive benchmarking, customer segmentation studies, pricing analysis, opportunity identification, and strategic recommendations to help you plan product launches or marketing strategies with confidence.
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Found 6 matching agencies

H
Addis Ababa, Ethiopia

At Hype Ethiopia, we craft innovative digital experiences that propel African businesses forward. By harnessing the power of web design (UI/UX), branding, advertising, SEO, social media marketing (SMM), pay-per-click, marketing strategy, email marketing, PR services, market research, and event marketing, our clients unlock new opportunities for growth and success. With a focus on delivering tailored solutions that drive tangible results, Hype Ethiopia helps African businesses thrive in the digital landscape.

team of 2 - 10 people

7 years of industry experience

contact for pricing

min project budget $1k

A
Addis Ababa, Ethiopia

Axis Marketing Services PLC is a leading marketing firm based in Addis Ababa, Ethiopia. Since 2012, it has been offering one-stop marketing solutions to businesses in the region. The company's services integrate with its clients' core business strategies, enhancing their branding and lead generation initiatives. Axis aims to be a strong expert marketing service provider by fostering development and growth through innovation. It offers a range of services, including web and software development, business services, branding, advertising, marketing strategy, market research, event marketing, and sales outsourcing. These services benefit clients by increasing brand awareness, driving lead generation, and improving overall market presence. Axis Marketing Services PLC is committed to helping businesses succeed in the East African market.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

C
Addis Ababa, Ethiopia

Cactus Ethiopia offers a comprehensive range of services to help businesses thrive in the African market. Their creative studio provides world-class campaigns and branding projects, from fully integrated 360 campaigns to tactical communications. With expertise in advertising, PR services, market research, and event marketing, Cactus Ethiopia helps clients achieve their goals through targeted and relevant creative solutions. By leveraging their innovative approach and passion for what they do, businesses can increase brand awareness, drive sales, and stay competitive in the market.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

JAD Business and Investment Consulting PLC offers expert guidance to help clients achieve tangible, measurable results. The company's team provides quality consultancy services in business and investment areas. By leveraging their local and international expertise, clients can navigate the complexities of Ethiopia's market and make informed decisions. JAD's consultancy services are designed to bring out the best in businesses, helping them grow and succeed. With a focus on business outcomes, the company brings a unique set of expertise and skills to the table. Whether it's navigating the pharma landscape or registering a remote business, JAD is the trusted partner for clients seeking seamless entry into Ethiopia's market.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

Benetsa Marketing and Communication provides expert business and marketing solutions to help businesses succeed. With a focus on tailored strategies, Benetsa's team of professionals utilizes the latest technologies and techniques to craft custom solutions that drive tangible results. By leveraging services such as digital marketing, branding, and web design, clients can enhance their chances of success and reach their objectives. From market research to event marketing, Benetsa's comprehensive approach helps businesses capitalize on new opportunities, optimize current operations, and develop innovative strategies. With a strong emphasis on personalized guidance and expert advice, Benetsa empowers clients to make informed decisions and achieve their goals.

team of 26 - 50 people

5 years of industry experience

rate $25 - $50 / hr

min project budget $1k

A
Addis Ababa, Ethiopia

Addis Digital Consultancy is a specialised digital consulting service that helps African businesses grow their presence digitally. Founded in 2019, the company offers a range of services including business services, digital marketing, advertising, and more. Their expert team provides clients with a unique approach to transform their businesses digitally, leveraging data-driven decision making and technological tools. By digitising businesses, using tech and tools, and implementing robust tracking platforms, Addis Digital Consultancy enables organisations to achieve their vision, optimise performance, and drive growth. The company's services include digital strategy development, content marketing, pay per click, email marketing, conversion optimization, market research, mobile & app marketing, media planning & buying, affiliate marketing, project management, and adtech integration.

team of 2 - 10 people

6 years of industry experience

rate $50 - $75 / hr

min project budget $10k

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Understanding market research services: what decision-makers need to know

Market research today goes beyond traditional surveys and focus groups. Modern market research services leverage data-driven insights, advanced analytics, and digital tools to provide actionable intelligence for strategic decisions. Whether launching a new product, entering new markets, or enhancing customer experience, partnering with an experienced market research agency can significantly improve your business outcomes.

Current industry overview

The market research industry has evolved rapidly, adopting advanced technologies like artificial intelligence (AI), machine learning, and big data analytics. Providers today offer comprehensive services, including consumer sentiment analysis, competitive benchmarking, and market segmentation studies, providing deeper insights than ever before.

Common questions companies ask before selecting an agency

  • What specific methodologies and tools does the agency utilize?
  • How experienced is the team with our industry?
  • What is the typical timeframe and cost structure of a market research project?
  • How actionable and reliable are their findings?

Key benefits and pitfalls to watch for

Working with a reputable market research provider allows businesses to gain accurate insights, reduce risks, and better understand consumer behavior. However, pitfalls include choosing an agency with insufficient industry expertise or unclear deliverables, resulting in less actionable insights. Decision-makers should look for transparency, proven experience, and clear communication in selecting a partner.

Typical project timeline and tools

A market research project generally takes between four to eight weeks, depending on scope and complexity. Commonly used tools include Qualtrics, SurveyMonkey, Tableau, SPSS, and platforms leveraging AI for predictive analytics. Agencies often combine quantitative and qualitative techniques to deliver robust, multi-dimensional insights.

In summary, choosing a reliable market research partner can lead to strategic business growth, provided you clearly define objectives, verify expertise, and understand the methodologies employed.

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