Find top 2 companies in Northbrook, United States for your Market Research services needs!

Leading agencies include Sawtooth Technologies Inc and Insights in Marketing, LLC. A total of 2 Market Research providers in Northbrook, United States are ready to help. They serve clients such as Startup, Government Agencies, Research Departments, Fortune 500 Companies, Academic Institutions, Fortune 500 Powerhouse, Marketing Research Firms, Not-for-Profit Institutions and Management Consulting Firms. Local internet speeds average 279.93 Mbps, supporting fast development and collaboration. Population of Northbrook, United States is 32,958. Average local salaries are around $80,116, reflecting market rates.

Popular skills
WinCatiQualtricsSensus Web
Key technical proficiencies
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Also specialize in
Market Research (2)Branding (1)Digital Marketing (1)
Complementary specialties
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Market Research gathers insights about your industry, competitors, and customers to guide smarter business decisions. Services include designing and running surveys, conducting one-on-one interviews or focus groups, analyzing public data sources, and compiling reports that highlight key trends. Sub-services can include competitive benchmarking, customer segmentation studies, pricing analysis, opportunity identification, and strategic recommendations to help you plan product launches or marketing strategies with confidence.
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Found 2 matching agencies

S
Northbrook, United States

Sawtooth Technologies Inc offers comprehensive market research services to businesses and organizations. Their software solutions enable users to create CATI, WEB, Mixed-Mode surveys, and provide consulting services for conjoint analysis/discrete choice, MaxDiff, and simulation modeling. With their expert team specializing in Conjoint Analysis & MaxDiff, they help clients develop strategies and tactics that target specific market segments. By providing best practices survey research, Sawtooth Technologies Inc ensures affordable and effective data collection and analysis. Their software solutions are used by marketing research firms, management consulting firms, Fortune 500 companies, academic institutions, and government agencies. The company is headquartered in Northbrook, IL, and offers training, support, and hosting services for their clients.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

I
Northbrook, United States

This company offers a range of marketing services to help businesses better understand their target consumers. Their expertise spans Branding, Digital Marketing, and Market Research. By infusing empathy and care into every project, they deliver actionable insights that drive business growth. With cutting-edge creativity and out-of-the-box thinking, they provide collaborative and holistic work with a dedicated team of experienced consultants. The company helps clients build stronger brands by identifying key segments, understanding consumer needs, and developing effective marketing communications.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

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Understanding market research services: what decision-makers need to know

Market research today goes beyond traditional surveys and focus groups. Modern market research services leverage data-driven insights, advanced analytics, and digital tools to provide actionable intelligence for strategic decisions. Whether launching a new product, entering new markets, or enhancing customer experience, partnering with an experienced market research agency can significantly improve your business outcomes.

Current industry overview

The market research industry has evolved rapidly, adopting advanced technologies like artificial intelligence (AI), machine learning, and big data analytics. Providers today offer comprehensive services, including consumer sentiment analysis, competitive benchmarking, and market segmentation studies, providing deeper insights than ever before.

Common questions companies ask before selecting an agency

  • What specific methodologies and tools does the agency utilize?
  • How experienced is the team with our industry?
  • What is the typical timeframe and cost structure of a market research project?
  • How actionable and reliable are their findings?

Key benefits and pitfalls to watch for

Working with a reputable market research provider allows businesses to gain accurate insights, reduce risks, and better understand consumer behavior. However, pitfalls include choosing an agency with insufficient industry expertise or unclear deliverables, resulting in less actionable insights. Decision-makers should look for transparency, proven experience, and clear communication in selecting a partner.

Typical project timeline and tools

A market research project generally takes between four to eight weeks, depending on scope and complexity. Commonly used tools include Qualtrics, SurveyMonkey, Tableau, SPSS, and platforms leveraging AI for predictive analytics. Agencies often combine quantitative and qualitative techniques to deliver robust, multi-dimensional insights.

In summary, choosing a reliable market research partner can lead to strategic business growth, provided you clearly define objectives, verify expertise, and understand the methodologies employed.

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