Access 8 companies in Accra, Ghana providing Media Planning & Buying services!

Leading agencies include Origin8 Limited, Entamoty Media Ltd, Esquan Marketing Agency, E-volution International MENA and Effect Studios. A total of 8 Media Planning & Buying providers in Accra, Ghana are ready to help. They serve clients such as Media, Businesses, Entertainment, Africa, Markets, Business, Marketing, Technology, Entervarsity and Public Relations. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Population of Accra, Ghana is 2,388,000. Average local salaries are around $2,500, reflecting market rates.

Average starting budget
$3,250
while min. project budget is $500
based on 8 profiles
Average hourly rate
$50
and starting from $25 / hr
based on 8 profiles
Popular skills
Creative studioDigital channelsTechnology and ingenuityAward-winning media platform360-degree marketing providerUser-friendly digital productsExpertise in idea conception, product development, and creation
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (8)Advertising (6)PR services (5)Event Marketing (5)Digital Marketing (5)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 8 matching agencies

P
Lagos, Nigeria

Pulse provides innovative media solutions to engage and inform Africa's young audience. With a range of services, including web & software development, digital marketing, and video production, Pulse helps clients reach their target audience in the region. By leveraging its award-winning media platform and network, Pulse delivers bespoke and innovative content to discerning clients who desire to connect more with their audience. The company's industry-leading creative studio and 360-degree marketing provider enable clients to reach their target audience effectively. Pulse's services can benefit clients by enhancing their brand presence, driving sales, and increasing website traffic.

team of 26 - 50 people

10+ years of industry experience

contact for pricing

min project budget $1k

E
Accra, Ghana

Effect Studios crafts innovative solutions for clients across various industries. By harnessing expertise in web, software, and mobile development, as well as design, branding, and digital marketing, the company helps businesses achieve their goals. This approach enables clients to create engaging user experiences, drive conversions, and establish a strong online presence. With a focus on creativity and technical prowess, Effect Studios brings life to ideas and transforms them into extraordinary uses of technology.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $10k

Global Media Alliance is a leading integrated media and entertainment company, providing a wide range of services to enhance brand visibility and online presence. Its digital marketing team creates and implements innovative communication solutions, including social media, websites, and broadcast ads, to reach diverse audiences across Africa. The company's PR services help clients build their image through strategic partnerships, events management, and award-winning campaigns. By leveraging its expertise in branding, advertising, event marketing, and media planning, Global Media Alliance empowers businesses to thrive in the digital space, increase brand awareness, drive website traffic, and boost sales.

team of 26 - 50 people

20+ years of industry experience

contact for pricing

contact for pricing

O
Accra, Ghana

Origin8 Limited provides expert digital marketing services that can benefit businesses in various ways. Their services include advertising, media planning & buying, event marketing, PR services, and more. By leveraging these services, businesses can increase their online visibility, drive more sales, and build a strong brand reputation. With years of experience in the industry, Origin8 Limited has helped numerous clients achieve their business goals. They offer customized solutions tailored to each client's unique needs, ensuring that every project is successful and profitable.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

Esquan Marketing Agency is a creative powerhouse that delivers innovative marketing solutions. With expertise in design, digital marketing, and advertising, they help businesses establish a strong online presence. Their services include branding, graphic design, web design, video production, and more. By leveraging their skills in SEO, social media marketing, and content creation, clients can increase brand awareness, drive website traffic, and ultimately boost sales. Whether it's crafting a compelling logo or developing a comprehensive digital strategy, Esquan Marketing Agency is dedicated to helping businesses succeed.

team of 2 - 10 people

8 years of industry experience

rate $25 - $50 / hr

min project budget $1k

E
Accra, Ghana

Entamoty Media Ltd specializes in helping clients plan, produce, and promote content to drive audience engagement and conversions. They offer video production services to create engaging visuals that capture attention and boost brand recognition. Their social media marketing expertise helps build a positive brand image, foster loyalty among fans, and generate new leads for businesses. With extensive experience in pay-per-click advertising, Entamoty Media Ltd deploys data-driven campaigns that focus on efficiency and continuous improvement. They also provide media planning and buying services to reach the right target audience. Additionally, they leverage social media influencers to tap into unique audiences and generate leads. By partnering with event houses and initiatives, Entamoty Media Ltd helps clients achieve common goals and reach their desired audience.

team of 2 - 10 people

8 years of industry experience

rate $25 - $50 / hr

min project budget $1k

Touchpoint Magna Carta is a leading integrated marketing communications consultancy that provides expert PR services, media planning, and buying solutions. The company offers comprehensive reputation management consultancy to help businesses navigate complex markets. By leveraging its global partnerships with Ketchum, Touchpoint Magna Carta gains access to world-class intellectual property, strategy, and creativity. This enables the company to deliver tailored-made content that drives business goals for clients. Through its expertise in media buying, the company helps businesses reach their target audiences effectively. With a strong focus on events management, Touchpoint Magna Carta devises and coordinates events that have a 'wow' factor, impressing media, clients, and guests alike. The company's services are relevant to various industries, including media planning and buying, PR services, event management, and reputation management.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

E-volution International MENA is a leading digital agency that provides specialized business consultancy services. With its experienced team, the company applies strategic approaches to help clients achieve their goals. The company offers various services, including branding, advertising, event marketing, and media planning & buying. These services enable businesses to improve their online presence, enhance customer engagement, and drive results. By leveraging sustainable solutions, E-volution International MENA helps clients navigate the digital landscape with confidence. With expertise in digital products, the company addresses specific needs of each project. Through its projects, the agency demonstrates its ability to deliver specialist business consultancy services.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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