Partner with 7 companies in Addis Ababa, Ethiopia offering Media Planning & Buying services!

Leading agencies include Spotlight Communications and Marketing Ltd, Wederas Media, Benetsa Marketing and Communication, Addis Digital Consultancy and AADVENTURE STUDIO. A total of 7 Media Planning & Buying providers in Addis Ababa, Ethiopia are ready to help. They serve clients such as Businesses, Brands, Private, Markets, Ethiopia, Governmental, Organizations, Small Businesses, Non-governmental and Online Communities. Population of Addis Ababa, Ethiopia is 3,500,000.

Average starting budget
$2,800
while min. project budget is $500
based on 7 profiles
Average hourly rate
$109
and starting from $25 / hr
based on 7 profiles
Popular skills
Targeted AdsSocial PlatformsDigital ChannelsCutting-edge Online StrategiesLive Streaming with ATEM Mini ProExpert Guidance on Branding and DesignDJI Inspire 2 Drone for videography and aerial imagery
Key technical proficiencies
based on found companies
Also specialize in
Advertising (7)Media Planning & Buying (7)Branding (5)Social Media Marketing (SMM) (5)Marketing Strategy (4)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
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Found 7 matching agencies

E
Addis Ababa, Ethiopia

Eternal Media & Communication provides a wide range of services to help businesses stand out in the market. Their web design services ensure that clients have an online presence that is both modern and trendy, while their branding services help to create a unique and memorable identity for the brand. The company's video production services allow clients to tell their story through engaging visuals, while their print design services provide high-quality visual materials for marketing campaigns. Eternal Media & Communication also offers advertising services to help businesses reach their target audience, as well as social media marketing services to build a strong online presence. Additionally, the company provides event marketing services to create memorable experiences for clients and customers alike. With its 360-degree visuals, interactive media, and creative PR strategies, Eternal Media & Communication helps businesses navigate through complex markets and achieve their desired destinations.

team of 2 - 10 people

15+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

Spotlight Communications and Marketing Ltd is a renowned creative agency offering a wide range of services to businesses in Addis Ababa, Ethiopia. Their expertise includes advertising, social media marketing, PR services, and media planning & buying. These services enable companies to effectively reach their target audience, build brand awareness, and drive business growth. By partnering with Spotlight, businesses can tap into the latest trends and technologies in communication and digital marketing. With years of experience since 2017, Spotlight has established itself as a trusted partner for businesses looking to enhance their online presence.

team of 2 - 10 people

8 years of industry experience

contact for pricing

contact for pricing

W
Addis Ababa, Ethiopia

Wederas Media provides a comprehensive range of services to help businesses achieve success. Their full-service advertising and marketing solutions are designed to propel clients' businesses to new heights. With their cutting-edge online strategies, eye-catching visuals, and targeted ads, Wederas Media helps businesses grow their market relevance and boost brand visibility. Additionally, they offer expert guidance on branding, graphic design, video production, and print design. By harnessing digital channels and leveraging social platforms, Wederas Media crafts compelling content and campaigns that engage audiences, build brand presence, and drive business growth. Whether it's strategic consulting or cutting-edge marketing, Wederas Media partners with clients to unlock their full potential.

team of 2 - 10 people

4 years of industry experience

contact for pricing

min project budget $1k

Benetsa Marketing and Communication provides expert business and marketing solutions to help businesses succeed. With a focus on tailored strategies, Benetsa's team of professionals utilizes the latest technologies and techniques to craft custom solutions that drive tangible results. By leveraging services such as digital marketing, branding, and web design, clients can enhance their chances of success and reach their objectives. From market research to event marketing, Benetsa's comprehensive approach helps businesses capitalize on new opportunities, optimize current operations, and develop innovative strategies. With a strong emphasis on personalized guidance and expert advice, Benetsa empowers clients to make informed decisions and achieve their goals.

team of 26 - 50 people

5 years of industry experience

rate $25 - $50 / hr

min project budget $1k

A
Addis Ababa, Ethiopia

Addis Digital Consultancy is a specialised digital consulting service that helps African businesses grow their presence digitally. Founded in 2019, the company offers a range of services including business services, digital marketing, advertising, and more. Their expert team provides clients with a unique approach to transform their businesses digitally, leveraging data-driven decision making and technological tools. By digitising businesses, using tech and tools, and implementing robust tracking platforms, Addis Digital Consultancy enables organisations to achieve their vision, optimise performance, and drive growth. The company's services include digital strategy development, content marketing, pay per click, email marketing, conversion optimization, market research, mobile & app marketing, media planning & buying, affiliate marketing, project management, and adtech integration.

team of 2 - 10 people

6 years of industry experience

rate $50 - $75 / hr

min project budget $10k

Opanther Media Production & Design is a full-service agency that helps businesses create and implement effective marketing strategies. With expertise in branding, video production, advertising, and media planning, the company provides clients with a comprehensive range of services to increase brand recognition and drive sales. By leveraging advanced technologies such as live streaming and drone videography, Opanther Media Production & Design enables businesses to reach new audiences and stand out from the competition. The agency's team of growth hackers, creatives, and data strategists work together to craft innovative marketing solutions that deliver superior results. Whether it's creating a strong brand identity, producing engaging video content, or developing targeted advertising campaigns, Opanther Media Production & Design is committed to helping businesses succeed in today's fast-paced marketplace.

team of 2 - 10 people

7 years of industry experience

rate $200 - $300 / hr

min project budget $1k

A
Addis Ababa, Ethiopia

AADVENTURE STUDIO helps businesses build and maintain a strong brand identity. Their team of creative professionals provides branding, graphic design, logo design, advertising, media planning & buying services to help clients achieve their goals. By creating engaging content that resonates with customers, AADVENTURE STUDIO enables brands to establish lasting relationships and stay ahead in the competitive market. With over 15 years of experience, they have honed their skills in branding strategy, motion graphics, animation, and more. Whether you're looking to evolve or launch a new brand, AADVENTURE STUDIO has the expertise to help you succeed.

team of 2 - 10 people

9 years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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