Best 3 companies in Baghdad, Iraq for Media Planning & Buying services!

Leading agencies include Palm Of babylon, Harf Promotions and EMAC - Elite Marketing & Advertising Co.. A total of 3 Media Planning & Buying providers in Baghdad, Iraq are ready to help. They serve clients such as Businesses, Individuals and Organisations. Population of Baghdad, Iraq is 7,216,040.

Average starting budget
$5,500
while min. project budget is $500
based on 3 profiles
Average hourly rate
$75
and starting from $50 / hr
based on 3 profiles
Also specialize in
PR services (3)Advertising (3)Media Planning & Buying (3)Marketing Strategy (2)Design (1)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
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Microsoft
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Found 3 matching agencies

H
Baghdad, Iraq

Harf Promotions creates strategic communication solutions to empower clients and protect their brands. By combining data-driven insights with creative expertise, the agency fosters strong relationships with stakeholders and shapes behaviors that drive positive impact. Harf's services encompass Advertising, Marketing Strategy, PR services, Event Marketing, and Media Planning & Buying, helping clients achieve excellence, curiosity, and courage in their respective industries.

team of 26 - 50 people

30+ years of industry experience

contact for pricing

min project budget $10k

P
Baghdad, Iraq

Palm Of Babylon offers a wide range of services to help businesses thrive in today's competitive market. Their design and web development services can create a strong online presence, while their branding and advertising expertise can establish a brand identity that resonates with customers. With their social media marketing and digital strategy development, Palm Of Babylon helps businesses connect with their target audience and drive sales. Additionally, their search engine optimization (SEO) and pay-per-click (PPC) services can improve website visibility and drive more traffic to the site. By leveraging these services, businesses can increase their online presence, build brand awareness, and ultimately drive more sales.

team of 26 - 50 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

At EMAC, they offer a comprehensive range of services to help businesses thrive. Their web and software development team creates bespoke solutions that enhance online presence. The advertising department crafts compelling campaigns that capture audience attention. Public relations services ensure timely and effective communication. Media planning and buying strategies drive results-driven engagement. By partnering with EMAC, clients can boost their brand visibility, increase website traffic, and stimulate sales growth.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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