Featuring 1 companies in Basel, Switzerland that offer Media Planning & Buying services!

Leading agencies include onlineKarma | Online Marketing mit Wirkung.. A total of 1 Media Planning & Buying providers in Basel, Switzerland are ready to help. They serve clients such as Businesses. Local internet speeds average 220 Mbps, supporting fast development and collaboration. Population of Basel, Switzerland is 174,491. Average local salaries are around $84,144, reflecting market rates.

Average starting budget
$5,000
while min. project budget is $500
based on 1 profiles
Popular skills
KI-optimiertes Marketing
Key technical proficiencies
based on found companies
Also specialize in
Pay Per Click (1)Web Design (UI/UX) (1)Email Marketing (1)Content Marketing (1)Marketing Strategy (1)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 1 matching agencies

onlineKarma offers comprehensive online marketing solutions to help businesses thrive in the digital landscape. With expertise in web design, UI/UX, SEO, social media marketing, and more, they develop customized strategies that drive results. By leveraging data-driven approaches and AI-optimized marketing techniques, onlineKarma enables companies to reach their target audience effectively. From website development to social media campaigns, content creation to conversion optimization, this Swiss-based agency provides a range of services tailored to individual client needs. With a focus on user-centric design and measurable outcomes, onlineKarma is the go-to partner for businesses seeking a positive impact in the digital world.

team of 2 - 10 people

15+ years of industry experience

contact for pricing

min project budget $5k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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