Explore 4 companies in Buenos Aires, Argentina providing Media Planning & Buying services!

Leading companies include Gravity Global, Zetenta, Havas Argentina and Relevant Agency. A total of 4 Media Planning & Buying providers in Buenos Aires, Argentina are ready to help. They serve clients such as SaaS, Retail, Global, Fintechs, Argentina, Technology, Industrias, Healthcare, E-commerce and Farmacéuticas. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Population of Buenos Aires, Argentina is 2,890,000. Average local salaries are around $10,000, reflecting market rates.

G
Houston, United States

Gravity Global helps businesses unlock their potential through data-informed, evidence-led growth programs. With expertise in web and software development, digital marketing, branding, and more, Gravity Global delivers exceptional results for its clients. By leveraging cutting-edge technologies like F.A.B., a proprietary platform that analyzes data to guide strategic responses, Gravity Global enables brands to outperform the competition and drive growth acceleration.

team of 26 - 50 people

7 years of industry experience

rate $100 - $150 / hr

min project budget $10k

Z
Buenos Aires, Argentina

Zetenta is a renowned digital agency providing comprehensive solutions for clients worldwide. With over 15 years of experience, the company offers web and software development, web design (UI/UX), digital marketing, advertising, social media marketing (SMM), and digital strategy development services. These services enable businesses to enhance their online presence, increase brand awareness, and drive measurable results. By partnering with Zetenta, clients can tap into the agency's expertise in architecture, content marketing, social media, and digital media planning. The agency's team of professionals provides responsive website design, native app development, and optimization for seamless user engagement. With a strong focus on global reach, Zetenta collaborates with clients across multiple countries. The company has received recognition as one of the game changers in Argentina's WordPress development industry and is named Top Digital Marketing Company in Argentina by Clutch.

team of 2 - 10 people

20+ years of industry experience

rate $25 - $50 / hr

min project budget $5k

H
Buenos Aires, Argentina

Havas Argentina is a leading agency that specializes in providing innovative solutions to help businesses connect with their audience. With expertise in Business Services, Advertising, Digital Strategy development, Mobile & App Marketing, Event Marketing, Media Planning & Buying, and Direct Marketing, the company enables brands to improve and support their customers' health and well-being. By leveraging these services, clients can create meaningful relationships with their target audience, drive business growth, and make a positive impact on society. At Havas Argentina, the team of experts uses cutting-edge tools and technologies, such as HOY by Havas, to deliver high-quality results that meet the evolving needs of businesses.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

R
Mexico City, Mexico

Relevant Agency is a digital marketing powerhouse that helps businesses tell their story and connect with their audience. With expertise in web & software development, e-commerce development, and digital strategy development, the agency creates tailored solutions to drive growth and conversion. From branding and graphic design to video production and social media marketing, Relevant Agency's team of experts works collaboratively to craft a comprehensive marketing plan that resonates with the target audience. By leveraging cutting-edge tools like SEO, SEM, and email marketing, the agency drives real results for its clients, helping them stand out in a crowded market and establish a strong online presence.

team of 26 - 50 people

5 years of industry experience

rate $25 - $50 / hr

min project budget $1k

Finding the Right Media Planning & Buying Agency in Buenos Aires

We found 4 Media Planning & Buying agencies in Buenos Aires. Here's how to make the best choice for your project.

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Expert Selection Tips
  • Consider agencies from nearby locations for potentially lower costs
  • Look for agencies with experience in your specific industry
  • Check portfolio quality over agency size
  • Consider remote-first agencies for specialized skills
  • Read case studies to understand their approach
  • Ask about their project management process

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

Tips for Hiring Media Planning & Buying Agencies in Buenos Aires

Expert guidance to help you find the perfect Media Planning & Buying agency partner for your project in Buenos Aires from 4 available options

Define Your Goals

Before contacting Media Planning & Buying agencies in Buenos Aires, clearly define your project goals, target audience, budget range, and timeline. This helps agencies provide accurate quotes and ensures better project outcomes.

Check Team Expertise

Look for agencies with proven expertise in your industry and the specific Media Planning & Buying services you need. Review their team credentials, certifications, and past work to ensure they can deliver quality results.

Review Case Studies

Examine detailed case studies and portfolios to understand how agencies approach projects similar to yours. Look for measurable results, creative solutions, and evidence of successful client relationships.

Compare Value, Not Just Price

While budget is important, focus on value rather than just the lowest price. Consider the agency's experience, quality of work, support level, and long-term partnership potential when making your decision.

Understand the Process

Ask potential agencies about their project management process, communication methods, revision cycles, and timeline expectations. A clear process indicates professionalism and helps avoid misunderstandings.

Request References

Don't hesitate to ask for client references and contact them directly. Speaking with previous clients provides valuable insights into the agency's work quality, communication style, and reliability.

Market Insights for Media Planning & Buying Services in Buenos Aires

Understand the current market landscape, pricing trends, and opportunities for your project

Limited options
4

Market Size

Media Planning & Buying agencies in Buenos Aires

Market standard
$5,333

Average Budget

Typical project investment

Competitive rates
$67/hr

Hourly Rate

Standard hourly pricing

Growing market
High

Demand

Media Planning & Buying services demand

Current Market Trends
  • Media Planning & Buying services are experiencing high demand in Buenos Aires
  • Remote collaboration has become the new standard
  • Agencies are focusing on specialized expertise
  • AI and automation are reshaping service delivery
  • Data-driven strategies are becoming essential
  • Mobile-first approaches dominate new projects
Top Skills in Demand

Most requested skills for Media Planning & Buying projects in Buenos Aires:

SEOSEMWeb designWeb developmentF.A.B. platformEmail marketingVideo editing toolsSoftware developmentE-commerce platformsGraphic design software
Regional Advantages in Buenos Aires
Local Market Knowledge
Deep understanding of Buenos Aires business culture and customer preferences
Time Zone Alignment
Real-time collaboration and faster response times
Face-to-Face Meetings
Option for in-person collaboration when needed

Frequently Asked Questions

Common questions about finding and working with Media Planning & Buying agencies in Buenos Aires (4 available)

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