Connect to 4 companies in Buenos Aires, Argentina for Media Planning & Buying services!

Leading agencies include Gravity Global, Zetenta, Havas Argentina and Relevant Agency. A total of 4 Media Planning & Buying providers in Buenos Aires, Argentina are ready to help. They serve clients such as SaaS, Retail, Global, Fintechs, Argentina, Technology, Industrias, Healthcare, E-commerce and Farmacéuticas. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Population of Buenos Aires, Argentina is 2,890,000. Average local salaries are around $10,000, reflecting market rates.

Average starting budget
$5,333
while min. project budget is $500
based on 4 profiles
Average hourly rate
$67
and starting from $25 / hr
based on 4 profiles
Popular skills
SEOSEMWeb designWeb developmentF.A.B. platformEmail marketingVideo editing toolsSoftware developmentE-commerce platformsGraphic design software
Key technical proficiencies
based on found companies
Also specialize in
Advertising (4)Media Planning & Buying (4)Digital Strategy development (4)Web Design (UI/UX) (3)Digital Marketing (3)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 4 matching agencies

G
Houston, United States

Gravity Global helps businesses unlock their potential through data-informed, evidence-led growth programs. With expertise in web and software development, digital marketing, branding, and more, Gravity Global delivers exceptional results for its clients. By leveraging cutting-edge technologies like F.A.B., a proprietary platform that analyzes data to guide strategic responses, Gravity Global enables brands to outperform the competition and drive growth acceleration.

team of 26 - 50 people

7 years of industry experience

rate $100 - $150 / hr

min project budget $10k

Z
Buenos Aires, Argentina

Zetenta is a renowned digital agency providing comprehensive solutions for clients worldwide. With over 15 years of experience, the company offers web and software development, web design (UI/UX), digital marketing, advertising, social media marketing (SMM), and digital strategy development services. These services enable businesses to enhance their online presence, increase brand awareness, and drive measurable results. By partnering with Zetenta, clients can tap into the agency's expertise in architecture, content marketing, social media, and digital media planning. The agency's team of professionals provides responsive website design, native app development, and optimization for seamless user engagement. With a strong focus on global reach, Zetenta collaborates with clients across multiple countries. The company has received recognition as one of the game changers in Argentina's WordPress development industry and is named Top Digital Marketing Company in Argentina by Clutch.

team of 2 - 10 people

20+ years of industry experience

rate $25 - $50 / hr

min project budget $5k

H
Buenos Aires, Argentina

Havas Argentina is a leading agency that specializes in providing innovative solutions to help businesses connect with their audience. With expertise in Business Services, Advertising, Digital Strategy development, Mobile & App Marketing, Event Marketing, Media Planning & Buying, and Direct Marketing, the company enables brands to improve and support their customers' health and well-being. By leveraging these services, clients can create meaningful relationships with their target audience, drive business growth, and make a positive impact on society. At Havas Argentina, the team of experts uses cutting-edge tools and technologies, such as HOY by Havas, to deliver high-quality results that meet the evolving needs of businesses.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

R
Mexico City, Mexico

Relevant Agency is a digital marketing powerhouse that helps businesses tell their story and connect with their audience. With expertise in web & software development, e-commerce development, and digital strategy development, the agency creates tailored solutions to drive growth and conversion. From branding and graphic design to video production and social media marketing, Relevant Agency's team of experts works collaboratively to craft a comprehensive marketing plan that resonates with the target audience. By leveraging cutting-edge tools like SEO, SEM, and email marketing, the agency drives real results for its clients, helping them stand out in a crowded market and establish a strong online presence.

team of 26 - 50 people

5 years of industry experience

rate $25 - $50 / hr

min project budget $1k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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