There are 8 companies in Costa Rica offering Media Planning & Buying services!

Leading agencies include Innova Marketing Solutions, Twenty20 Media Vision, Edilex CM, Lift Brand and Loymark. A total of 8 Media Planning & Buying providers in Costa Rica are ready to help. They serve clients such as B2B, Financial, Commercial, Institutional, Other (varies) and Tech Service Industry.

Average starting budget
$5,250
while min. project budget is $500
based on 8 profiles
Average hourly rate
$91
and starting from $25 / hr
based on 8 profiles
Popular skills
HubSpotSEO ToolsWeb DevelopmentSales EnablementAdvertising PlatformsGraphic Design SoftwareSoftware Development ToolsDigital Strategy FrameworksSocial Media Management Tools
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (8)Marketing Strategy (6)Social Media Marketing (SMM) (5)Digital Strategy development (5)Advertising (4)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
Netflix

Found 8 matching agencies

L
San Francisco, Costa Rica

Loymark is a full-service customer experience agency specializing in the development and implementation of cutting-edge CX solutions. By leveraging digital transformation, the company translates transformation ideas into actionable strategies and customized solutions. With a diverse suite of services including web & software development, e-commerce development, big data & BI, IT staff augmentation, and more, Loymark provides adaptable solutions fine-tuned to address distinct customer experience requirements. The company offers impactful and effective cutting-edge customer experience solutions that can be tailored to meet specific needs. Seamless integration and comprehensive CX systems are also offered, allowing clients to capitalize on emerging opportunities and stay at the forefront of a perpetually advancing digital landscape.

team of 26 - 50 people

20+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

Innova Marketing Solutions is a growth agency specializing in generating qualified leads and driving sales growth for B2B businesses. With expertise in web design, branding, digital strategy, and content marketing, Innova helps clients captivate their target audience, build brand awareness, and drive conversions. By leveraging cutting-edge technologies like HubSpot, Sales Enablement, and Conversion Optimization, Innova's team of experts crafts tailored solutions that accelerate business growth, increase revenue, and establish a strong online presence.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

H
San José, Costa Rica

At HWP, the company delivers a wide range of services to help businesses thrive in today's fast-paced market. The Graphic Design service allows companies to create visually stunning branding materials that capture their target audience's attention. Digital Strategy development empowers businesses with data-driven insights, enabling them to make informed decisions and stay ahead of the competition. Media Planning & Buying provides a comprehensive approach to advertising, ensuring that every dollar is spent effectively. By leveraging these services, businesses can increase brand awareness, drive website traffic, and ultimately boost sales. HWP's team of experts is dedicated to delivering exceptional results and providing ongoing support to ensure long-term success.

team of 2 - 10 people

40+ years of industry experience

contact for pricing

contact for pricing

O
San José, Costa Rica

ORSON crafts compelling content that tells relevant stories and drives business growth through digital marketing. With expertise in SEO, SMM, digital strategy development, marketing strategy, and media planning & buying, ORSON helps clients thrive in the ever-evolving digital landscape. By leveraging these services, businesses can increase online visibility, drive website traffic, and ultimately boost sales.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

E
San José, Costa Rica

Edilex CM provides a comprehensive range of services to help businesses succeed. Their Business Services enable companies to streamline operations, improve efficiency, and increase revenue. The Social Media Marketing (SMM) expertise helps businesses build strong online presence, engage with customers, and drive sales. Edilex CM's Digital Strategy development capabilities aid in creating effective digital plans that align with business goals. PR services help maintain a positive reputation, while Event Marketing creates memorable experiences for clients. Media Planning & Buying ensures targeted advertising efforts, driving maximum impact. By leveraging these services, businesses can benefit from enhanced brand awareness, increased customer loyalty, and improved bottom-line performance.

team of 2 - 10 people

40+ years of industry experience

contact for pricing

contact for pricing

M
San José, Costa Rica

MOL Estrategia y Negocios helps businesses achieve their objectives by developing a customized digital strategy. With expertise in web and software development, mobile app development, and business services, they provide solutions to improve sales, revenue, and brand presence. By leveraging the latest technologies and tools, MOL Estrategia y Negocios enables businesses to stay ahead of the competition. From advertising and social media marketing to SEO and digital strategy development, their comprehensive services cater to various industries, including commercial, institutional, and financial sectors.

team of 2 - 10 people

15+ years of industry experience

rate $25 - $50 / hr

min project budget $1k

L
Escazú, Costa Rica

Lift Brand helps businesses increase the value of their brand through effective marketing strategies and digital solutions. With expertise in branding, digital marketing, advertising, and more, they provide valuable insights to clients. By leveraging market research, media planning & buying, and PR services, Lift Brand enables companies to reach their target audience and drive sales. Whether it's creating a loyal customer base or increasing brand awareness, Lift Brand offers tailored solutions for businesses seeking to succeed in today's competitive market.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

T
San Pedro, Costa Rica

Twenty20 Media Vision helps businesses elevate their brand experience through integrated marketing solutions, branding, advertising, content marketing, and media planning. Their approach is to be proactive towards customers in the ever-changing marketing environment, aiming to become a tool for growth. They offer strategic marketing and business consulting services, tailored to meet individual needs, and help clients maximize revenue/sales through effective management of work flow and budget.

team of 2 - 10 people

15+ years of industry experience

rate $150 - $200 / hr

min project budget $10k

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Overview of the digital agency industry in Costa Rica

Costa Rica has become a thriving hub for digital agencies, driven by strong government support, high internet penetration, and a skilled bilingual workforce. As of 2023, the country hosts over 150 established digital agencies, ranging from web development and digital marketing to UX/UI design and app development. San José, the capital city, serves as the primary center, hosting around 70% of these agencies due to its robust infrastructure and talent availability.

Key statistics and trends

The digital marketing industry in Costa Rica has been experiencing steady growth, with an estimated annual growth rate of 12% between 2020 and 2023. Approximately 82% of Costa Rican companies now utilize digital services, significantly higher than the regional average of 65%. Furthermore, mobile internet penetration stands at around 92%, with social media usage at nearly 85%, creating an attractive market for digital advertising, content creation, and social media management agencies.

Emerging trends include:

  • Increased demand for mobile-first strategies: About 80% of online traffic in Costa Rica originates from mobile devices.
  • Growth of e-commerce: Online sales grew by approximately 40% between 2021 and 2022, driving agencies to expand services in digital commerce and payments.

Challenges and opportunities in the market

Despite positive growth, digital agencies face several challenges. Competition is intensifying, especially among smaller agencies competing for local and regional clients. Rapid technological advancements and changing consumer behaviors require agencies to continuously invest in training and technology.

However, opportunities remain plentiful. Costa Rica's strategic location, political stability, and reputation as an outsourcing destination provide agencies with significant potential to expand into international markets. Additionally, initiatives by government bodies like Procomer, promoting innovation and digital transformation, support market growth and provide further opportunities for digital agencies to thrive.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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