Unveil 4 companies in Makati, Philippines providing Media Planning & Buying services!

Leading agencies include AJ Marketing, BrandComm Asia, Fuentes Publicity Network, Inc (FuentesManila) and InfinitUs Marketing and Media Solutions. A total of 4 Media Planning & Buying providers in Makati, Philippines are ready to help. They serve clients such as Food, Health, Fashion, Business, Lifestyle, Technology, Diverse industries, Technology and Software, Entertainment and Media and Middle-market businesses. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Population of Makati, Philippines is 582,602. Average local salaries are around $3,000, reflecting market rates.

Average starting budget
$4,000
while min. project budget is $500
based on 4 profiles
Average hourly rate
$41
and starting from $10 / hr
based on 4 profiles
Also specialize in
PR services (4)Advertising (4)Media Planning & Buying (4)Video Production (3)Digital Marketing (3)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Trusted by
Google
Microsoft
Airbnb
Spotify
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Found 4 matching agencies

A
Singapore

AJ Marketing provides a comprehensive suite of services to help businesses reach and engage their target audience. With expertise in branding, video production, digital marketing, advertising, and more, they deliver authentic stories that resonate with consumers across Asia-Pacific. Their influencer marketing agency empowers brands to connect with empowered talent, leveraging the latest ad tech platforms for seamless campaign management. By fueling creativity with technology, AJ Marketing helps businesses make a lasting impact on their audience. From SEO to social media marketing, their services are designed to drive results and amplify brand awareness.

team of 2 - 10 people

6 years of industry experience

rate $25 - $50 / hr

min project budget $5k

This boutique end-to-end marketing solutions company helps clients achieve business goals through customized marketing processes. With a team of experienced individuals, InfinitUs provides creative and lifestyle-based marketing approaches tailored to each client's needs. Services include branding, graphic design, video production, digital marketing, advertising, social media marketing, digital strategy development, pay per click, marketing strategy, PR services, event marketing, and media planning & buying.

team of 2 - 10 people

7 years of industry experience

rate $25 - $50 / hr

min project budget $1k

Fuentes Manila brings over 30 years of PR expertise into the digital world. With a proven industry track record, they create successful PR and marketing communications campaigns in the Philippines. Their reputation for high-profile campaigns has solidified their excellence in the digital realm. The company has experience implementing award-winning PR campaigns across various categories, including lifestyle, fashion, food, business, technology, and health. They understand mainstream media, leveraging it to build a strong online presence. With expertise in special events management, influencer campaigns, social media community management, and strategic partnerships, Fuentes Manila helps clients deliver measurable reach and engagement. Their team of digital specialists develops engaging content, including articles, vlogs, and strategic influencer engagement campaigns.

team of 2 - 10 people

30+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

B
Makati, Philippines

BrandComm Asia delivers integrated marketing communications solutions to local and international brands from diverse industries. Their tailored fit communication strategies foster meaningful connections and create compelling stories that captivate the heart of the audience. The agency offers strategic storytelling, media relations, communication strategies, digital marketing, and event management services. These services can enhance a brand's reputation and visibility, elevate online presence, amplify messages, and bring brands to life through events. With a focus on achieving tangible results, BrandComm Asia works collaboratively with clients to deliver outcomes that exceed expectations.

team of 2 - 10 people

8 years of industry experience

contact for pricing

min project budget $5k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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