Find top 2 companies in Marseille, France for your Media Planning & Buying services needs!

Leading agencies include M.C.M Consultants and Ekstend. A total of 2 Media Planning & Buying providers in Marseille, France are ready to help. They serve clients such as Research, Education, Higher Education and Various industries. Local internet speeds average 290.75 Mbps, supporting fast development and collaboration. Population of Marseille, France is 855,393. Average local salaries are around $30,366, reflecting market rates.

Also specialize in
Media Planning & Buying (2)PR services (1)Event Marketing (1)Business Services (1)Marketing Strategy (1)
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Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 2 matching agencies

E
Marseille, France

Ekstend provides innovative business services, digital strategy development, social media marketing, and more to help businesses succeed. By leveraging cutting-edge technologies, Ekstend's experts craft tailored marketing strategies to connect brands with their target audiences. This enables businesses to increase brand awareness, drive website traffic, generate leads, and boost sales. With a focus on creative business solutions, Ekstend empowers companies to stay ahead of the competition. From media planning and buying to social media management, Ekstend's comprehensive services are designed to elevate brands' online presence and overall performance.

team of 26 - 50 people

15+ years of industry experience

contact for pricing

contact for pricing

M
Marseille, France

M.C.M Consultants specializes in providing expert relations-presse services to higher education institutions, including universities, grandes écoles, and schools of engineering. Their expertise in media planning and buying helps maximize visibility for these institutions. The agency's team of experts works closely with journalists to create engaging content and ensures that the institution is represented in top-tier publications. With years of experience, M.C.M Consultants offers a tailored approach to each client's needs, providing strategic PR and event marketing solutions that drive results.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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