Compare 3 companies in Monterrey, Mexico offering Media Planning & Buying services!

Leading agencies include Grupo Cinco, NUUK Brand Studio and eStoreLabs. A total of 3 Media Planning & Buying providers in Monterrey, Mexico are ready to help. They serve clients such as Asia, LATAM, Retail, Europe, Finance, Education, Healthcare, Advertising, North America and Manufacturing. Local internet speeds average 100 Mbps, supporting fast development and collaboration. Population of Monterrey, Mexico is 1,415,512. Average local salaries are around $7,040, reflecting market rates.

Average starting budget
$7,500
while min. project budget is $500
based on 3 profiles
Average hourly rate
$81
and starting from $25 / hr
based on 3 profiles
Popular skills
Web development toolsUI/UX design softwareContent creation softwareDigital marketing platformsSocial media management tools
Key technical proficiencies
based on found companies
Also specialize in
Advertising (3)Marketing Strategy (3)Media Planning & Buying (3)Branding (2)Graphic Design (2)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 3 matching agencies

N
Monterrey, Mexico

NUUK Brand Studio offers a comprehensive range of services to help businesses achieve their goals. With expertise in web and software development, web design, branding, digital marketing, advertising, social media marketing, marketing strategy, media planning & buying, NUUK helps clients create and implement effective brand strategies. This enables companies to increase their online presence, engage with customers, and drive sales. By combining creative vision with technical expertise, NUUK's team delivers high-quality solutions that meet the unique needs of each client.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

e
Warsaw, Poland

eStoreLabs is a leading hybrid e-commerce transformation advisory powerhouse that delivers tailored services to help businesses thrive online. With expertise in business services, graphic design, digital marketing, advertising, SEO, content marketing, market research, and conversion optimization, the company empowers clients to make informed decisions and drive growth. By leveraging cutting-edge technologies and strategies, eStoreLabs helps businesses navigate the complexities of the digital landscape, improve customer engagement, and increase revenue. From Europe to LATAM, North America, and Asia, eStoreLabs provides comprehensive solutions that cater to diverse client needs.

team of 26 - 50 people

7 years of industry experience

rate $100 - $150 / hr

min project budget $5k

G
Monterrey, Mexico

Grupo Cinco is a leading provider of business services, dedicated to helping clients achieve their goals through innovative marketing strategies. With over two decades of experience, they offer a comprehensive range of services including branding, graphic design, video production, advertising, social media marketing, digital strategy development, content marketing, and event marketing. By leveraging these services, clients can enhance their brand visibility, build strong relationships with customers, and drive business growth. Whether it's creating a new brand identity or amplifying an existing one, Grupo Cinco provides tailored solutions that cater to each client's unique needs. Their team of experts is committed to delivering high-quality results, ensuring that every project meets the highest standards.

team of 26 - 50 people

30+ years of industry experience

rate $25 - $50 / hr

min project budget $10k

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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