Leading agencies include Wasabi Digital and Visor Shopper Marketing. A total of 2 Media Planning & Buying providers in Montevideo, Uruguay are ready to help. They serve clients such as Retail, Branding, Marketing, Food Industry, Consumer Goods, Web Development and Digital Communication. Population of Montevideo, Uruguay is 1,319,108.
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Wasabi Digital crafts bespoke digital communication strategies to bridge gaps between brands and their audience. Their transparent and positive approach fosters diverse connections that sum up to meaningful relationships. By embracing change, they empower clients to stay ahead of the curve. Through a culture of continuous learning and improvement, Wasabi Digital creates engaging experiences that drive real results. They work in harmony with clients to achieve shared goals, always keeping their focus on what matters most - delivering exceptional outcomes.
team of 2 - 10 people
15+ years of industry experience
rate $25 - $50 / hr
min project budget $1k
Visor Shopper Marketing develops digital strategies to impact purchasing decisions. The company offers branding, advertising, and media planning services, helping clients increase their return on investment in communication. By leveraging digital signage and audiovisual technologies, Visor helps retailers connect with customers at the point of sale, driving sales and brand awareness. With expertise in cartelería digital, radio branding, and digital strategy development, Visor provides solutions for retail brands seeking to enhance their customer experience.
team of 2 - 10 people
15+ years of industry experience
contact for pricing
contact for pricing
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Post your project — free & easyMedia planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.
The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.
Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.
Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.
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