Explore 8 companies in North Macedonia providing Media Planning & Buying services!

Leading companies include EmbedSocial, Why Not, Direct Media, New Moment New Ideas Company and DEOSOL MEDIA. A total of 8 Media Planning & Buying providers in North Macedonia are ready to help. They serve clients such as Technology, Fashion, Big brands, Real Estate, Engineering, Luxury Hotels, Small businesses, Local businesses, Business Services and Financial Services.

E
Skopje, North Macedonia

EmbedSocial helps brands collect, manage, and display user-generated content (UGC) and reviews on their websites. With its powerful platform, businesses can leverage social proof to increase conversions and revenue. The company provides services such as Social Media Marketing, Digital Strategy development, PR services, and Media Planning & Buying. These services enable brands to create engaging content, build customer loyalty, and drive sales. EmbedSocial's AI-powered tools also facilitate timely and consistent responses to reviews, ensuring a seamless customer experience.

team of 2 - 10 people

unknown

contact for pricing

contact for pricing

D
Skopje, North Macedonia

Direct Media delivers innovative advertising, social media marketing, email marketing, PR services, and media planning & buying solutions to help businesses thrive in today's digital landscape. With over 20 years of experience, they excel at harnessing the power of media, creativity, technology, and data to drive real results. Their team is dedicated to learning, evolving, and having fun together, ensuring a collaborative and supportive work environment. By focusing on people and their needs, Direct Media builds strong relationships with clients across various industries, including 8 markets in Bosnia and Herzegovina.

team of 26 - 50 people

20+ years of industry experience

contact for pricing

contact for pricing

N
Skopje, North Macedonia

New Moment New Ideas Company is a full-service marketing agency specializing in advertising, PR services, market research, media planning & buying. They help clients stand out from the crowd with their innovative approach to design, branding, digital advertising, strategic planning, concept development, and media services. By working closely with clients, they create bespoke campaigns that drive real results. Their team of experts has a proven track record of delivering award-winning projects, including a Titanium Lion at Cannes Lions and several Silver Lions. With expertise in influencer marketing, creative strategy, and digital production, New Moment New Ideas Company helps businesses succeed in today's fast-paced marketplace.

team of 2 - 10 people

30+ years of industry experience

contact for pricing

contact for pricing

P
Skopje, North Macedonia

Pageland helps businesses craft a distinctive brand voice that resonates with their target audience. Through its digital marketing services, the company offers web design, app designing, branding, graphic design, advertising, social media marketing, and digital strategy development to create a seamless user experience. By leveraging these services, clients can enhance their online presence, increase brand recognition, and drive business growth.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

1
Skopje, North Macedonia

At 1on1 Agency, they specialize in providing innovative marketing solutions that help businesses connect with their audience. With expertise in Branding, Social Media Marketing, PR services, and Media Planning & Buying, they offer tailored strategies to boost brand awareness, drive engagement, and increase sales. By leveraging the latest technologies and tools, they enable clients to reach their target audience effectively. Their services benefit businesses by improving their online presence, enhancing customer relationships, and driving revenue growth.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

Bitola, North Macedonia

i-Point is a marketing agency specializing in graphic design, branding, and advertising. They develop and support graphic design products for marketing purposes, making brands stronger, brighter, and more visible. Their services include logo design, printing, and advertisement on various channels such as television, radio, newspapers, magazines, online banners, social networks, and more. With expertise in digital printing, large format printing, screen-tampon printing, flatbed printing, engraving, light, and 3D signs, i-Point helps businesses create professional-looking materials. Their services benefit clients by enhancing their brand's visibility, creating a strong identity, and driving engagement.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

W
Skopje, North Macedonia

Why Not is a specialized agency for Public Relations and Corporate Communications, offering professional services and consulting in the field of public relations, corporate communications, and digital marketing. With over 5 years of experience, they strive to make a meaningful difference in everything they do. Their integrated team works across different channels to reach audiences at the right time, generating high-quality visibility and coverage for clients' stories. By developing a stable relationship with clients, Why Not fosters long-term success through shared trust, deepened relationships, and sustained economic growth. Their services include Social Media Marketing, Digital Strategy development, Content Marketing, PR services, Event Marketing, Media Planning & Buying.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $1k

D
Skopje, North Macedonia

DEOSOL MEDIA provides a comprehensive range of services to help businesses thrive in today's digital landscape. With expertise in branding, graphic design, video production, and advertising, they offer tailored solutions to meet the unique needs of each client. By leveraging social media marketing, marketing strategy, PR services, event marketing, and media planning & buying, DEOSOL MEDIA helps businesses establish a strong online presence and achieve their goals. From concept to execution, they provide end-to-end services that drive results. With years of experience in delivering high-quality solutions, DEOSOL MEDIA is the go-to partner for businesses looking to elevate their brand and reach new heights.

team of 2 - 10 people

10+ years of industry experience

rate $200 - $300 / hr

min project budget $1k

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Overview of the digital agency industry in North Macedonia

North Macedonia's digital agency landscape is evolving rapidly, driven by increasing internet penetration, digital transformation initiatives, and growing local expertise. The market comprises numerous small-to-medium agencies specializing in web development, digital marketing, social media management, and UX/UI design. Skopje, as the capital city, acts as a central hub hosting the majority of digital agencies, leveraging its educated workforce and developing tech infrastructure.

Key statistics and trends

  • Internet penetration: As of early 2023, internet penetration in North Macedonia reached approximately 83%, representing a significant growth opportunity for digital services.
  • Digital marketing spending: Digital ad spending has steadily increased, with projected annual growth rates around 7-9% through 2025.
  • Mobile usage: Mobile devices account for nearly 70% of all internet traffic, prompting digital agencies to prioritize mobile-optimized content and services.
  • Social media adoption: Facebook and Instagram dominate social media usage, with approximately 1.3 million active social media users in the country, creating ample opportunities for targeted digital marketing.

Challenges and opportunities in the market

Despite steady growth, the digital agency industry in North Macedonia faces several challenges. These include limited access to large-scale funding, intense competition in a relatively small domestic market, and challenges in retaining skilled talent due to brain drain to Western European markets.

However, opportunities for growth remain robust. Agencies can leverage their comparative cost advantage to attract international clientele, particularly from Western Europe. Additionally, government initiatives focused on digital transformation, tech innovation, and startup support provide a favorable environment to strengthen industry capabilities and foster collaboration.

Overall, North Macedonia's digital agency ecosystem is poised for continued expansion, driven by rising digital engagement, increasing external demand, and ongoing technological innovation.


Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

Tips for Hiring Media Planning & Buying Agencies in North Macedonia

Expert guidance to help you find the perfect Media Planning & Buying agency partner for your project in North Macedonia from 8 available options

Define Your Goals

Before contacting Media Planning & Buying agencies in North Macedonia, clearly define your project goals, target audience, budget range, and timeline. This helps agencies provide accurate quotes and ensures better project outcomes.

Check Team Expertise

Look for agencies with proven expertise in your industry and the specific Media Planning & Buying services you need. Review their team credentials, certifications, and past work to ensure they can deliver quality results.

Review Case Studies

Examine detailed case studies and portfolios to understand how agencies approach projects similar to yours. Look for measurable results, creative solutions, and evidence of successful client relationships.

Compare Value, Not Just Price

While budget is important, focus on value rather than just the lowest price. Consider the agency's experience, quality of work, support level, and long-term partnership potential when making your decision.

Understand the Process

Ask potential agencies about their project management process, communication methods, revision cycles, and timeline expectations. A clear process indicates professionalism and helps avoid misunderstandings.

Request References

Don't hesitate to ask for client references and contact them directly. Speaking with previous clients provides valuable insights into the agency's work quality, communication style, and reliability.

Market Insights for Media Planning & Buying Services in North Macedonia

Understand the current market landscape, pricing trends, and opportunities for your project

Moderate availability
8

Market Size

Media Planning & Buying agencies in North Macedonia

Market standard
$1,000

Average Budget

Typical project investment

Competitive rates
$133/hr

Hourly Rate

Standard hourly pricing

Growing market
High

Demand

Media Planning & Buying services demand

Current Market Trends
  • Media Planning & Buying services are experiencing high demand in North Macedonia
  • Remote collaboration has become the new standard
  • Agencies are focusing on specialized expertise
  • AI and automation are reshaping service delivery
  • Data-driven strategies are becoming essential
  • Mobile-first approaches dominate new projects
Top Skills in Demand

Most requested skills for Media Planning & Buying projects in North Macedonia:

Built-in analyticsReal-time notificationsAutomatic collection systemAPI integrations with all major social media networksAI technology for timely and consistent responses to reviewsSeamless integration with major social media platforms and review sites
Regional Advantages in North Macedonia
Local Market Knowledge
Deep understanding of North Macedonia business culture and customer preferences
Time Zone Alignment
Real-time collaboration and faster response times
Face-to-Face Meetings
Option for in-person collaboration when needed

Frequently Asked Questions

Common questions about finding and working with Media Planning & Buying agencies in North Macedonia (8 available)

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