Choose from 14 companies in Sweden specializing in Media Planning & Buying services!

Leading agencies include Precis Digital, Aller Media AB, Mediakoncept i Sverige AB, Market solutions and KOKOKAKA. A total of 14 Media Planning & Buying providers in Sweden are ready to help. They serve clients such as B2B, Retail, B2C, SaaS, Piteå, Sverige, Finance, Non-Profit, Government and E-commerce. Local internet speeds average 180 Mbps, supporting fast development and collaboration. Average local salaries are around $47,792, reflecting market rates.

Average starting budget
$2,000
while min. project budget is $500
based on 14 profiles
Average hourly rate
$111
and starting from $50 / hr
based on 14 profiles
Popular skills
Google AdsSocial MediaTVSEORadioPrintSearchDigitalOutdoorsSquarespace
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (14)Digital Strategy development (10)Marketing Strategy (9)Social Media Marketing (SMM) (9)Advertising (8)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 14 matching agencies

A
Stockholm, Sweden

Aller Media AB is a leading media company that has been enriching women's lives for over 130 years. They provide a range of services, including digital marketing, advertising, event marketing, and media planning & buying, to help businesses reach their target audience. With a focus on high-quality content, Aller Media creates engaging stories and experiences that inspire and inform women. Their strong brands and digital platforms enable them to connect with hundreds of thousands of women every day. By leveraging these channels, businesses can increase brand awareness, drive website traffic, and generate leads. Aller Media's team of experts is dedicated to helping clients achieve their marketing goals, whether it's launching a new product, promoting a service, or simply building brand awareness.

team of 101 - 250 people

130+ years of industry experience

contact for pricing

contact for pricing

P
Stockholm, Sweden

Precis Digital helps businesses thrive in a rapidly changing digital landscape. By leveraging data-driven marketing strategies and cutting-edge technologies, they optimize key digital channels to boost impact. Their services include Business Services, Digital Marketing, SEO, SMM, Digital Strategy development, Pay Per Click, Conversion Optimization, Market Research, Mobile & App Marketing, and Media Planning & Buying. These comprehensive solutions can significantly benefit clients by increasing online visibility, driving conversions, and improving overall market performance.

team of 26 - 50 people

10+ years of industry experience

contact for pricing

contact for pricing

Mediakoncept i Sverige AB is a leading digital marketing agency that helps businesses grow through innovative web development, UI/UX design, branding, digital marketing, advertising, SEO, social media marketing, pay-per-click, marketing strategy, media planning & buying, and content writing. By leveraging their expertise in product-based industries, Mediakoncept creates tailored solutions that strengthen customer relationships, improve online presence, and drive business results.

team of 2 - 10 people

6 years of industry experience

contact for pricing

min project budget $1k

F
Gothenburg, Sweden

Forsman & Bodenfors is a global creative collective founded in Sweden in 1986. The company is part of Stagwell Global and specializes in digital-first marketing to drive results for top brands worldwide. Forsman & Bodenfors offers web and software development, web design (UI/UX), digital marketing, advertising, social media marketing (SMM), and media planning & buying services. These services help clients create unusually human brands that build fame and shift culture. The company's collaborative approach unlocks creative excellence and has achieved over 100 Cannes Lions between its teams of 380 people in six countries across three continents.

team of 26 - 50 people

30+ years of industry experience

contact for pricing

contact for pricing

K
Gothenburg, Sweden

This creative studio fosters innovation by connecting brands with their audience through interactive experiences, leveraging UI/UX, product design, social media marketing, digital strategy development, and media planning. By pushing the boundaries of what's possible, they aim to build long-lasting relationships between customers and the brand. With a focus on creativity, Kokokaka has been making experiences since 2001, even before YouTube and touch-enabled devices existed.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

B
Gothenburg, Sweden

BrV Agency AB is a digital agency that helps B2B businesses achieve growth through innovative strategies and expert solutions. With its focus on web design, app designing, branding, graphic design, media planning & buying, the agency enables clients to maximize their online presence and drive business results. By leveraging its expertise in HubSpot CMS, inbound marketing, content marketing, video production, marketing automation, and growth hacking, Brave Agency empowers businesses to succeed in today's digital landscape.

team of 2 - 10 people

9 years of industry experience

contact for pricing

contact for pricing

P
Piteå, Sweden

Picknick Media creates lasting connections between clients and their target audience through a comprehensive range of digital marketing services. The company's focus is on video, social media, analysis, Google Ads, SEO, graphic design, and photography. Digital marketing should be easy and accessible, allowing businesses to thrive in today's competitive landscape. By leveraging the latest AI technologies and expert insights, Picknick Media helps clients achieve their goals and stay ahead of the curve. With a focus on long-term relationships and continuous growth, this digital marketing agency is dedicated to delivering exceptional results for its clients.

team of 2 - 10 people

5 years of industry experience

rate $100 - $150 / hr

min project budget $5k

M
Linköping, Sweden

A leading web and software development agency helps growing businesses establish a strong online presence. With expertise in web design, UI/UX, branding, advertising, SEO, social media marketing, digital strategy development, content marketing, pay-per-click marketing, conversion optimization, and media planning & buying, the company enables businesses to scale up and dominate their markets. By implementing tailored strategies for each client, they aim to maximize ROI and succeed in the digital market.

team of 2 - 10 people

7 years of industry experience

rate $50 - $75 / hr

min project budget $1k

A
Stockholm, Sweden

Ampilio provides a comprehensive range of digital marketing services to help businesses grow and succeed. Their team has extensive experience in social media marketing, digital strategy development, and conversion optimization. They also offer expert guidance on marketing strategy, media planning & buying, and e-commerce solutions. By partnering with Ampilio, businesses can increase their online presence, drive more traffic, and boost sales. With a focus on transparency and creativity, Ampilio helps companies achieve their goals through effective digital marketing campaigns.

team of 2 - 10 people

9 years of industry experience

rate $100 - $150 / hr

min project budget $1k

M
Gothenburg, Sweden

Market Solutions is a creative and strategic mediebyrå that helps clients achieve their marketing goals through effective digital and traditional media investments. They offer services such as digital strategy development, marketing strategy, media planning & buying, and more. By leveraging their expertise, clients can gain valuable insights into their target audience and create campaigns that drive real results. With Market Solutions, businesses can optimize their marketing efforts, increase brand awareness, and achieve measurable ROI.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

C
Stockholm, Sweden

Captivate helps businesses grow and build brand equity by leveraging insights into target audiences and expertise in creating engaging campaigns across various media channels. Their services include digital strategy development, social media marketing, advertising, market research, media planning & buying, pay per click, and more. By partnering with Captivate, clients can tap into the latest trends and tools to reach their desired audience and achieve tangible results.

team of 2 - 10 people

6 years of industry experience

rate $100 - $150 / hr

min project budget $1k

S
Välvsjöliden, Sweden

Suay helps small to medium-sized enterprises grow their online presence. A strong digital presence is crucial for reaching potential customers. With a well-designed website and engaging content, Suay enables businesses to connect with their target audience. All websites created by Suay are optimized for search engines, ensuring they can be easily discovered by online users. Suay collaborates with clients as partners, providing professional services tailored to each business's needs. By working together, Suay and its clients achieve success. Whether it's a new project or exploring digital marketing options, Suay is dedicated to strengthening businesses' online brands.

team of 2 - 10 people

3 years of industry experience

rate $150 - $200 / hr

min project budget $1k

S
Royal Tunbridge Wells, United Kingdom

SWC Partnership offers a comprehensive range of services designed to help businesses grow and succeed globally. Their team of experts provides business services, branding, graphic design, logo design, advertising, digital strategy development, content marketing, marketing strategy, email marketing, media planning & buying, and content writing/copywriting. These services can benefit clients by increasing brand awareness, driving sales, and enhancing their professional image. By working with SWC Partnership, businesses can tap into the expertise of a high-calibre team and enjoy end-to-end management for creative development and media planning. This ensures that projects are executed efficiently and effectively, delivering excellent results. With years of experience in B2B and B2C industries, SWC Partnership is well-equipped to meet the complex needs of businesses seeking global marketing solutions.

team of 2 - 10 people

10+ years of industry experience

rate $50 - $75 / hr

min project budget $5k

O
Stockholm, Sweden

This leading SEO agency in Europe offers a comprehensive suite of digital services to help businesses succeed online. By harnessing the power of search engine optimization, digital strategy development, and content marketing, Ostriching empowers companies to boost their visibility, drive more website traffic, and increase conversions. The team at Ostriching creates possibilities through SEO, providing expert guidance on pay-per-click advertising, media planning & buying, affiliate marketing, and conversion optimization. With its focus on delivering exceptional results, Ostriching is the go-to partner for businesses seeking to elevate their online presence.

team of 2 - 10 people

5 years of industry experience

rate $50 - $75 / hr

min project budget $1k

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Digital agency industry and ecosystem review in Sweden

Sweden's digital agency sector is a vibrant and rapidly evolving landscape, driven by high internet penetration, advanced technological infrastructure, and strong governmental support for digitalization. As companies increasingly prioritize digital transformation, Sweden's digital agencies have expanded their offerings, encompassing digital marketing, web development, UX/UI design, SEO optimization, and data analytics.

Key statistics and trends

The Swedish digital advertising market reached approximately SEK 31 billion in revenue in 2022, marking a growth of around 8% from the previous year. According to the Interactive Advertising Bureau (IAB) Sweden, digital advertising now accounts for more than 60% of total advertising spend, reflecting companies' shifting focus towards online channels.

Sweden hosts numerous prominent digital agencies, such as Forsman & Bodenfors, Making Waves, and Doberman, many of which have earned international recognition for innovation and creativity. Stockholm, Gothenburg, and Malmö remain key hubs, attracting both domestic talent and international clients.

Challenges and opportunities in the market

Despite a favorable environment, the Swedish digital agency industry faces several challenges, including intense competition and talent shortages, particularly in fields such as data analytics, UX/UI design, and technology strategy. Agencies must continually adapt to rapidly changing consumer behaviors, evolving privacy regulations (GDPR compliance), and increased expectations for measurable results and ROI.

Nevertheless, significant opportunities exist. The growth of e-commerce, rising demand for personalized digital experiences, and increased reliance on data-driven marketing strategies provide fertile ground for agencies. Furthermore, Sweden's early-adopter culture and robust digital infrastructure create ideal conditions for agencies to innovate and test cutting-edge technologies such as AI-driven marketing solutions, augmented reality experiences, and advanced analytics platforms.

  • Market size: SEK 31 billion (2022)
  • Digital ad spend share: Over 60%
  • Key cities: Stockholm, Gothenburg, Malmö

Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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