Uncover 5 companies in Gothenburg, Sweden that deliver Media Planning & Buying services!

Leading agencies include Precis Digital, Market solutions, KOKOKAKA, BRV Agency AB and Forsman & Bodenfors. A total of 5 Media Planning & Buying providers in Gothenburg, Sweden are ready to help. They serve clients such as SaaS, Consulting, Automotive, IT/Tech Services, Manufacturing Industry and Marketsolutions.se is primarily focused on helping clients in the marketing industry.. Local internet speeds average 180 Mbps, supporting fast development and collaboration. Population of Gothenburg, Sweden is 522,259. Average local salaries are around $47,792, reflecting market rates.

Popular skills
HubSpot CMSdata scienceVideo ProductionInbound MarketingContent MarketingMarketing Automation
Key technical proficiencies
based on found companies
Also specialize in
Media Planning & Buying (5)Web Design (UI/UX) (3)Social Media Marketing (SMM) (3)Digital Strategy development (3)Digital Marketing (2)
Complementary specialties
validated by client feedback
Media Planning & Buying determines the best channels and schedules to reach your target audience, then negotiates and purchases ad placements across TV, radio, print, and digital platforms. This involves audience analysis, budget allocation, rate negotiation, ad trafficking, and campaign monitoring. Sub-services include coordinating creative assets, frequency capping to prevent ad fatigue, cross-channel attribution modeling, and post-campaign performance analysis to inform future buys.
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Found 5 matching agencies

P
Stockholm, Sweden

Precis Digital helps businesses thrive in a rapidly changing digital landscape. By leveraging data-driven marketing strategies and cutting-edge technologies, they optimize key digital channels to boost impact. Their services include Business Services, Digital Marketing, SEO, SMM, Digital Strategy development, Pay Per Click, Conversion Optimization, Market Research, Mobile & App Marketing, and Media Planning & Buying. These comprehensive solutions can significantly benefit clients by increasing online visibility, driving conversions, and improving overall market performance.

team of 26 - 50 people

10+ years of industry experience

contact for pricing

contact for pricing

F
Gothenburg, Sweden

Forsman & Bodenfors is a global creative collective founded in Sweden in 1986. The company is part of Stagwell Global and specializes in digital-first marketing to drive results for top brands worldwide. Forsman & Bodenfors offers web and software development, web design (UI/UX), digital marketing, advertising, social media marketing (SMM), and media planning & buying services. These services help clients create unusually human brands that build fame and shift culture. The company's collaborative approach unlocks creative excellence and has achieved over 100 Cannes Lions between its teams of 380 people in six countries across three continents.

team of 26 - 50 people

30+ years of industry experience

contact for pricing

contact for pricing

K
Gothenburg, Sweden

This creative studio fosters innovation by connecting brands with their audience through interactive experiences, leveraging UI/UX, product design, social media marketing, digital strategy development, and media planning. By pushing the boundaries of what's possible, they aim to build long-lasting relationships between customers and the brand. With a focus on creativity, Kokokaka has been making experiences since 2001, even before YouTube and touch-enabled devices existed.

team of 2 - 10 people

20+ years of industry experience

contact for pricing

contact for pricing

B
Gothenburg, Sweden

BrV Agency AB is a digital agency that helps B2B businesses achieve growth through innovative strategies and expert solutions. With its focus on web design, app designing, branding, graphic design, media planning & buying, the agency enables clients to maximize their online presence and drive business results. By leveraging its expertise in HubSpot CMS, inbound marketing, content marketing, video production, marketing automation, and growth hacking, Brave Agency empowers businesses to succeed in today's digital landscape.

team of 2 - 10 people

9 years of industry experience

contact for pricing

contact for pricing

M
Gothenburg, Sweden

Market Solutions is a creative and strategic mediebyrå that helps clients achieve their marketing goals through effective digital and traditional media investments. They offer services such as digital strategy development, marketing strategy, media planning & buying, and more. By leveraging their expertise, clients can gain valuable insights into their target audience and create campaigns that drive real results. With Market Solutions, businesses can optimize their marketing efforts, increase brand awareness, and achieve measurable ROI.

team of 2 - 10 people

10+ years of industry experience

contact for pricing

contact for pricing

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Understanding media planning & buying services for your business

Media planning and buying is the strategic process of selecting, negotiating, and purchasing advertising spaces across various platforms, such as digital, print, radio, and television. Today's media planners leverage deep market insights and analytics tools to ensure your marketing budget achieves maximum impact, reaching the right audiences at optimal times. Effective media buying can significantly enhance your return on investment (ROI) by optimizing ad spend and performance.

Current industry landscape

The media buying industry has evolved rapidly with the rise of digital media. Platforms like Google Ads, Meta Ads Manager, and programmatic advertising networks have reshaped the landscape, allowing businesses to target precisely defined demographics and measure performance in real-time. According to eMarketer, digital advertising spending reached $567 billion globally in 2022, signaling the continued shift from traditional to digital channels.

Common questions before hiring an agency

  • What is your experience in our specific industry?
  • Which metrics and reporting methods do you use to measure success?
  • How transparent are your pricing and budgeting processes?
  • What strategies will you use to optimize and adjust our campaigns?

Key benefits and pitfalls

Hiring a skilled media buying agency can significantly boost your campaign efficiency, audience reach, and ROI. Conversely, pitfalls include agencies lacking transparency in cost breakdowns or relying heavily on outdated targeting methods. Look for agencies that emphasize data-driven decision-making, clear communication, and measurable outcomes.

Project timelines and tools

Typical media planning projects range from 4-12 weeks, depending on complexity and scale. Agencies commonly rely on advanced tools such as Nielsen, Comscore, SEMrush, Google Analytics, and various programmatic DSP platforms to conduct research, buy media, and track campaign effectiveness. Selecting an agency proficient with these technologies ensures your business stays competitive and responsive to real-time market changes.

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